Everyone I speak to seems to have a blog these days. And there’s a very good reason for this. Well, I can actually think of at least ten good reasons. Here are my thoughts on why a blog can help your freelance business.
1. The content in your posts will position you as an expert. You will be seen as the ‘go to’ person (assuming you write valuable content, of course).
2. If you link your blog to your website, it will help drive more traffic to your site.
3. Your blog can be a source of income. You can sign up to affiliate deals and run adverts (eg: Google Adsense). They’re free to sign up to and every time someone clicks on an advert or buys an item through your affiliate link, you earn money. You can also sell your own products on your blog, such as ebooks, online courses, apps etc.
4. You can build your email marketing list. Include an incentive for people to sign up to get email updates of your blog, such as a free pdf, white paper, ebook etc.
5. It will build your profile. Go ahead and promote every blog post via social media. Don’t forget to include hash tags for your key words when you tweet your posts, so they get picked up by anyone who is searching on those terms.
6. It will keep you front of mind with your network of contacts. If you link your blog to your LinkedIn profile and your Facebook page, your LinkedIn contacts and your Facebook friends will be alerted every time you publish a new post.
7. You can reach a new audience. Prospects from literally anywhere in the world can read your blog, so it enables you to tap into a whole new market of potential new clients.
8. It gives you a way to link up with the thought leaders in your niche. If you write great content-rich posts, why not approach the big hitters in your sector and ask if they’d be interested in a guest post for their blog? Point them to some example blog posts you’ve written and provide them with an outline of the post you are proposing, The worst they can say is ‘no’. But they might just say ‘yes’. Pave the way by posting some valuable comments in their blog, as a way of introducing yourself. That way, they will see you have something useful to contribute.
9. It’s a low cost, yet effective way, to market yourself. So promote your blog posts in your email signature, on the home page of your website, on your business cards, as well as on social media.
10. It increases your knowledge base. By researching content for your posts, you’ll get to learn all kinds of valuable information that’s not just of useful to your readers but for your freelance business, too.
If you are already a blogger, what have been the spin offs/advantages you’ve experienced?