These are real things that clients – and potential clients – have said to me over the years. And you can see why the potential clients didn’t turn into actual clients.
‘Sorry it’s taken us so long to go through the copy. However, we can’t move the deadline, so can you turn it round for us really quickly?’
‘I really like your work but you’re too expensive for me. Can you recommend anyone cheaper?’
‘I know it’s Friday lunchtime but can you work over the weekend and get this to us on Monday morning?’ To which I replied: ‘No problem. I charge double for weekend working.’ To which the client replied: ‘I’m sure it can wait until Wednesday.’
‘Thanks for your quote. Now can you give me a really good discount?’
‘Sorry we haven’t paid you yet but we posted a new cheque book to our accounts lady and the postman’s cart was stolen.’
‘We’d like our tone of voice to sound friendly but professional.’ (If I had a pound every time I heard that one… A company’s tone of voice is what differentiates them – ‘friendly and professional’ hardly does that. )
‘We’d like to sound like Innocent.’ (Again, wish I had a pound every time I heard that! And why would they want to sound like someone else? Why can’t they be themselves?)
‘We’ve got lots of work over the next six months, so please give us a keen price.’ (TIP: There never is any more work – and, anyhow, why work at a discount?)
‘We’ve got really tight deadlines and we need you to lower your rate if you want this job.’
This comment was a propos a corporate website of about 50 pages: ‘I’ve got about 45 minutes – that should be long enough to brief you, shouldn’t it?’
What gems have your clients/prospective clients come up with?