How do you handle the feast and famine syndrome?
Every freelancer experiences the feast and famine syndrome. One minute you’re swamped with work and not sure how to cope. The next, you have no idea where the next project is coming from – or how to pay your monthly bills.
You can’t avoid the feast and famine experience, but here are a few tips on how to mitigate the effect:
1. Find ongoing projects – rather than one-offs. So, as a writer, for me that means targeting clients who need a monthly newsletter or a series of case studies/press releases. Even annual reports are ongoing, as they come round once a year.
2. Secure a retainer. When I did PR, I was on a monthly retainer with all my clients, so I always had a regular amount coming in each month.





