In my part of the world, the whole country seems to come to a grinding halt between Christmas Eve and New Year. For us freelancers, it’s a great time to go on holiday, as no clients are around. (If you’ve got the dosh to go away, in these straitened times.)
If you’re not one of the lucky few who can afford a festive vacation, it’s still a great time to take a break and put your feet up. Sweep aside invoices, marketing plans and timesheets. Instead, watch old movies, catch up with friends and go for walks.
For me, I’ll be seeing friends who will be over from the US, friends who now live in the country, as well as my sister and her family. And I’ll be sure to have my nose in a novel or two. I also like playing tourist in my own city so I’ll be going to Winter Wonderland in Hyde Park, visiting the new Scandinavian Christmas market in south west London and catching up on one or two art exhibitions.
It’s time to plan your 2012 marketing
But I will also make sure I set aside a day for planning my freelance business in 2012. When my head is clear of client projects, I find it’s an ideal time to take a step back and plan the year ahead. My first step will be to review my marketing activities for 2012.
So I’ll be asking myself questions such as:
- What are my goals for the next year?
- How will I achieve them?
If you need some pointers/reminders on how to create a marketing plan, here’s a post that you might find useful.
Another key question I will ask myself is:
- What kind of clients do I want to attract next year?
Because, until I know who I really want to work for, I can’t start to find them. If you’re not sure who your perfect client is, this post will hopefully be of use: How to Pinpoint Your ideal Client.
If you want more posts for guidance on how to market yourself in 2012, here’s an entire section of marketing-related articles.
How will you be spending your free time between Christmas and New Year?