10 things you probably don’t know about me

Posted on: September 30th, 2010

Pawel Grabowski of Self Employed Cafe recently published a blog post giving 10 facts about himself. I thought it made really interesting reading, so I’m shamelessly copying his idea.

I’ve already got five facts about me on my About Me page, so here are 10 further things you might not know about me.

  • Fact no 1: I did six terms of cookery evening classes when I first started work. I had intended to do just one term but the more I found out, the more I wanted to learn.
  • Fact no 2: My first job in London was for an advertising agency. I spent the first 18 months commuting from Bedford and I read two novels each week on the train journey.

How I market myself

Posted on: July 14th, 2010

In a recent post, I asked what you would most like to read about. One point that was raised was: “It would be interesting to hear more about your marketing views.”

So here’s my reply:

I’ve just started a series of posts on the subject of marketing. I’ll be continuing these on a regular basisĀ  so, for now, here’s a brief round up of how I market myself.


The audience I’m aiming for is web and graphic design agencies in London, so I send postcard mailshots to my list of target companies that I’ve drawn up. In an ideal world, I should really follow these up with a call but, if I’m honest, it doesn’t happen all that often.

I’ve tried sending emails with the same message as my postcards but I tend to find I get more response from snail mail.

My freelance story

Posted on: June 1st, 2010

The accidental freelancer

People often remark to me: “How brave you must have been to take the plunge and go freelance”. Actually, I wasn’t brave at all. I’d been made redundant and so didn’t have a job to give up.

The truth is, I didn’t intend to freelance – I was looking for another in-house PR job but there wasn’t much around at the time. (This was back in the early 90s when we were going through another recession. ) Two friends of mine both ran small PR agencies and both were in need of an extra pair of hands but didn’t want to take on a permanent member of staff.

So within a couple of weeks of each other, they both phoned up and asked if I could do a couple of days a week freelance work for a few months. I said ‘yes’. That meant I was working four days a week and keeping one day a week free to apply for jobs and go for interviews.