1. Use keywords
1. Use keywords
Are all these people also on your email marketing list?
If not, they should be – for the simple reason that you don’t own those social media sites. So if they were to close down, those people will be lost to you.
Google’s RSS feed is ending
Indeed, Google is stopping its RSS feed in July so, unless your blog subscribers opt for another feed and resubscribe to your blog with that, you will have lost them.
When prospective clients look at your website, very few of them will be thinking: “I want to know what this person does.”
Rather, they will be asking: “How can this person help me / help my business?”
That’s because they want to know ‘what’s in it for me’ – or WIIFM as the acronym goes. So, the rule here is: don’t talk about yourself.
Take a look at the pages on your website and count now many times you say ‘I’, and ‘my’. Then count how many times you say ‘you’ and ‘your’.
Instead of saying “I do this, I do that, I…” you need to talk TO your reader.
Engage their interest
For example, on my website, I don’t say: “My writing is clear, concise and convincing.” I say: “Are you looking for someone whose writing is clear, concise and convincing?” It’s a matter of turning the sentence around to address the reader this and engaging their interest.
There are countless networking organisations you can choose to join, from one-off groups to large nationwide – or even international – franchises. Business networking is so popular because it works.
If you are new to networking or not exactly sure how to get the most out of it, here are a few tips:
LinkedIn is a great way for potential clients to find you. But in order for them to discover you, you need to ensure your LinkedIn profile contains the keywords and phrases that these potential customers are typing in when they do their searches.
If you aren’t quite sure what those keywords might be, have a play with Wordle. It’s a word cloud generator that’s free to use. All you have to do is copy and paste a job description you have found in the internet that describes what you do and Wordle will create a word cloud. The big words you can see are the ones that appear most frequently and those big words are words are the keywords you need to use.
Here is a Wordle word cloud for my LinkedIn profile. I call myself a marketing copywriter and SEO webwriter and these words do stand out but I could probably do with ‘copywriter’ being a bit more prominent. So it’s a case of editing my profile and adding that word in a couple of times somewhere.
If you are looking to start a blog but aren’t quite sure what the first steps are you need to take, here are my five top tips:
1. Choose a subject
2. Ascertain demand