9 tips to improve your LinkedIn profile

Posted on: July 15th, 2013

1. Use keywords

Think what people might type in to find someone like you and use these words in your title, your skills and expertise, your summary and your experience. Here are the words I use in my job title.

Marketing copywriter Tone of voice specialist Web writer Blog course author
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How do you grow your email marketing list?

Posted on: May 19th, 2013
  • Do you have a Facebook business page with lots of people who ‘like’ your page?
  • Do you have a big network of contacts on Linkedin or Google+?
  • Do you have lots of followers on Twitter?
  • Do you have lots of people who subscribe to your blog via Google’s RSS reader?

Are all these people also on your email marketing list?

If not, they should be – for the simple reason that you don’t own those social media sites. So if they were to close down, those people will be lost to you.

Google’s RSS feed is ending

Indeed, Google is stopping its RSS feed in July so, unless your blog subscribers opt for another feed and resubscribe to your blog with that, you will have lost them.

Your prospects want to know: ‘What’s in it for me?’

Posted on: October 15th, 2012

When prospective clients look at your website, very few of them will be thinking: “I want to know what this person does.”

Rather, they will be asking: “How can this person help me / help my business?”


That’s because they want to know ‘what’s in it for me’ – or WIIFM as the acronym goes. So, the rule here is: don’t talk about yourself.

Take a look at the pages on your website and count now many times you say ‘I’, and ‘my’. Then count how many times you say ‘you’ and ‘your’.

Instead of saying “I do this, I do that, I…” you need to talk TO your reader.

Engage their interest

For example, on my website, I don’t say: “My writing is clear, concise and convincing.” I say: “Are you looking for someone whose writing is clear, concise and convincing?” It’s a matter of turning the sentence around to address the reader this and engaging their interest.

12 handy networking tips

Posted on: September 17th, 2012

There are countless networking organisations you can choose to join, from one-off groups to large nationwide – or even international – franchises. Business networking is so popular because it works.

If you are new to networking or not exactly sure how to get the most out of it, here are a few tips:

  • Take time to research the right group to join, so you can be sure you will enjoy going along and that the group will be beneficial to you.
  • Choose networking events that fit with your schedule. If you aren’t a morning person, don’t opt for networking breakfasts.
  • Take time to fix up one-to-one coffees with members of your group so you can get to know them and build up a rapport. Don’t forget that people like doing business with people they know, like and trust.

Use Wordle to make your LinkedIn profile keyword rich

Posted on: June 18th, 2012

LinkedIn is a great way for potential clients to find you. But in order for them to discover you, you need to ensure your LinkedIn profile contains the keywords and phrases that these potential customers are typing in when they do their searches.

If you aren’t quite sure what those keywords might be, have a play with Wordle.  It’s a word cloud generator that’s free to use. All you have to do is copy and paste a job description you have found in the internet that describes what you do and Wordle will create a word cloud. The big words you can see are the ones that appear most frequently and those big words are words are the keywords you need to use.

Here is a Wordle word cloud for my LinkedIn profile. I call myself a marketing copywriter and SEO webwriter and these words do stand out but I could probably do with ‘copywriter’ being a bit more prominent. So it’s a case of editing my profile and adding that word in a couple of times somewhere.

Five top tips on how to start a blog

Posted on: April 3rd, 2012

If you are looking to start a blog but aren’t quite sure what the first steps are you need to take, here are my five top tips:

1. Choose a subject

  • What are you an expert on?
  • Who are you targeting?
  • What do they want to learn?
  • What need do they have that you can fulfil?
  • How will your blog make a difference to them?
  • What will make them want to read it?
  • Where can you provide most value – what can you add to the blogosphere?

2. Ascertain demand

  • How many blogs already exist on your chosen subject? (There’s obviously room for several blogs on the same topic in the blogosphere but don’t try and enter a hugely competitive area)
  • Take a note of what do these blogs cover exactly – try and make your blog come from a slightly different angle
  • Sign up to these blogs and read them regularly