My 2013 round up of handy social media tips

Posted on: December 9th, 2013

As we are fast approaching the end of the year, I thought I’d share a few ‘handy tips’ posts from 2013 on the subject of social media – in case you missed them.

10 tips to raise your profile on Pinterest

Nine tips to improve your LinkedIn profile

Handy tips and cheat sheets to help with your social media

An easy way to jazz up your Facebook page posts

Your five step guide to writing guest blog posts

Your five-step guide to writing guest blog posts

Posted on: October 20th, 2013

Writing guest posts on other people’s blogs is a great way of:

  • reaching a new audience
  • increasing your online profile
  • boosting traffic to your site.

You will get the chance to add your author’s bio at the end of your post, with a link back to your site. So, if people like what they have read in your guest post, they may well head on over to your own blog and see what else of interest you have to say.

And the link back to your site has the added advantage that it gives you extra ‘Google juice’. The more respected the blog is that your guest post appears on, the higher quality the link, in Google’s eyes.

Here are five action points for you:

Action 1
Make a list of the blogs you would like to guest post for. Be bold and aim for those with high levels of traffic.

10 tips to raise your profile on Pinterest

Posted on: September 28th, 2013

1. Create original content

80% of pins on Pinterest are people repinning other people’s images. So you need to make sure you create your own content that others will repin so you.

2. Use key words

Make sure you add key words to your captions so people can find your pins easily. And don’t forget to add your website url to help drive traffic back to your site.

3. Add a Pinterest plug-in to your Facebook page

How to Promote Your Brand Through Instagram Videos

Posted on: September 7th, 2013

Ever since Instagram introduced its video feature, brands are turning the art of the short film into the art of the super short film – 15 seconds to be exact – to catch customers’ attention. If you’re an entrepreneur or freelancer, and if you’ve ever thought, “Genius!” after watching Instagram videos and want to elicit the same response from your customer base, read on!

Be Clever

Do a quick rundown of videography techniques you admire, and think about ways in which you might be able to adapt them to the microvideo. Make a stop-motion: marketing director and designer Rachel Ryle created this adorable one that would be perfect for promoting a coffee shop. Conduct a very short interview: the person holding the camera asks one question, and the person being filmed answers it. In the caption, encourage followers to ask their questions about your brand, which you then answer in future posts. Transparency builds trust.

Ten top tips for writing effective and engaging copy

Posted on: August 24th, 2013

When you need to write a promotional email or a mailshot about yourself, do you get writer’s block and have no idea where to start? Here my ten top tips on how to write convincing and persuasive copy.

Tip 1. Understand exactly who you are writing for
A common mistake is to forget the reader. Find out as much as you can about your target audience and start to build up a picture of them. Because you can’t expect to win them over unless you understand what makes them tick.

Tip 2. Be clear on why you are writing the piece
For example, is it to persuade, to inform, to gather leads or to build an image? This will affect what you write. Without knowing the aim of the piece you can’t choose the right content or the right words to convey your message.

Five Ways Pinterest Can Help Grow Your Business

Posted on: August 10th, 2013

If your business doesn’t have a Pinterest account, now might be a good time to get one. This relatively new social media platform has become immensely popular in a relatively short period of time.

Instead of focusing on the latest news and personal updates, as with Facebook and Twitter, Pinterest allows people to find users with common interests and share ideas visually. Pinterest users create boards where they pin images of things like recipes they’d like to make, home décor ideas, and fashion tips.

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