Two tips to help you achieve your freelance goals for 2014

Posted on: April 6th, 2014

We are now in the second quarter of 2014 (and, in the UK, it’s now the start of the new tax year) so it’s probably a good time to reflect on what happened in your freelance business between the beginning of January and the end of March.

Take out your list of goals you want to achieve for 2014. How much progress have you made towards achieving them?

Don’t worry if you haven’t much all that much headway yet, you still have nine months to go until the end of this year.

TIP 1: Just make sure you take one action today towards achieving the first goal on your list. And another action tomorrow, and so on…

Have you achieved the income targets you set yourself? If so, congratulations! If not, do you know what the reason might be? It might be because something was out of your control, such as the client decided to cancel the project, or they took the work in-house, or you were off sick for a couple of weeks and couldn’t earn anything.

Your four-step guide to achieving your social media strategy

Posted on: December 2nd, 2013

Sometimes December can be a quiet month for freelancers. Clients come to the end of their annual budgets and they focus their thoughts on Christmas festivities. So, if you have a less busy period ahead of you, this month is the ideal time to plan out 2014.

I have written several posts about goals and strategy – links to these are the end of this post. The focus of this week’s post is about planning your social media strategy for 2014.

Step 1

It’s very easy for social media to be a hugely time consuming, so you need to take a step back and work out your reason for being there. For example, is it:

  • to sell products?
  • to gain new followers so you can increase the number of people on your email mail list?
  • to position yourself as an expert in your sector?
  • to promote your blog?
  • to showcase your work?
  • to drive people to your website?
  • or is it for another reason entirely?

What’s holding you back in your freelance career?

Posted on: June 5th, 2013

The tagline to this blog is ‘everything you need to know about being freelance’.

So, to ensure that I AM covering everything you need to know, it would be great if you could take a moment to answer one or more of the following three questions:

A. Where do you feel you have knowledge gaps/a need for information?

B. What is the biggest problem/issue you face as a freelancer/solopreneur?

C. What’s the one thing that would help you become more successful in your freelance career?

Please write your answers to A, B and C in the comments below, or drop me an email, if you prefer, to carole(at)

Thanks for taking the time to do this! I’ll be sure to cover the points you raise in future posts.

Are you on track to achieving your goals in 2013?

Posted on: May 12th, 2013

Now that we are well into the second quarter of the year, how much progress have you made so far to achieving your freelance goals for 2013?

If you made goals in January but you put the piece of paper you wrote them on away in a drawer, now is the time to find that piece of paper and remind yourself what your goals actually were.

If you haven’t yet done so, write a list of every little task you need to do to help turn your goals into reality.

For example, if it’s to ‘launch a new website by September’, some of the items on your list might be:

  • Write a brief for the designer
  • Appoint a designer
  • Write the text (or appoint someone to write it for you)
  • Choose images
  • Etc etc
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If you want something badly enough, you will succeed

Posted on: August 14th, 2012

I’m sure we have all been inspired by the amazing feats of the Olympic athletes. Their courage, determination and sheer hard grit have been admirable.

One of the last medals to be won was in the women’s modern pentathlon at the weekend. The silver went to a young member of Team GB who I heard interviewed on the radio. She said she had been still at school at the last Olympics in Beijing and, at the time, was just starting out in the modern pentathlon.

She said: “I’m just a normal girl. If I can win a medal, anyone can. I believe it’s possible to achieve whatever it is you’ve set your mind on.”

Fantastic words to inspire the next generation of athletes. And also excellent words of advice to all of us.

Essentially, if we want something badly enough, we will succeed. But, like winning an Olympic medal, it doesn’t come easy.

Why freelancers need to set objectives

Posted on: August 6th, 2012

I hope you are enjoying the excitement of the Olympic Games. There is certainly a huge buzz around London at the moment. I was reading about one of Team GB’s gold medal winners who said it had been her ambition since the age of eight to win an Olympic gold medal.

Focus and determination

It just goes to prove what focus and steely determination these sportsmen and women have. She knew from an early age what she wanted to do and she set out to achieve it.

Those of us who are freelance also need to set objectives. They might not be as ambitious as an Olympic gold medal but we still need to set them, otherwise we simply drift along without any sense of purpose.

For example:

  • I want to launch my new website in September.
  • I want to have won two software clients by the end of October.
  • Starting next month, I want to work three days a week on my client work and two days a week studying for my MA.