Client testimonials are powerful statements because, when someone who knows you says great things about you, other people are going to believe them. And they will then want to find out more about you and what makes you so great.
The problem is, mostly we are reluctant to ask clients for testimonials.
Don’t be shy.
The testimonials page on my website is my most visited page, so it’s definitely worth the effort. I once got a website project because the potential client (whom I hadn’t met before) knew two of the people who had recommended me on my testimonials page and decided to award me the job on the strength of this.
So here are three ways you can go about getting more client testimonials:
1. Ask for them
LinkedIn makes it very easy for you to ask people for testimonials, so start asking. Once you have their comment on your profile, you can use it elsewhere. (Next week’s blog post has ideas on this.)
You could also say you are in the process of launching a testimonials page on your website and could they please write one for you? (They’re going to say ‘yes’.)
2. Capture the compliments you receive
If a client sends you a ‘thank you’ email, congratulating you on the great job you did, ask if you could use this as a testimonial. If the compliment is a spoken one, make sure to write it down and, again, ask if you can use it.
3. Receive them in exchange for added-value information
If you hold a webinar or seminar, you could hand out additional added-value material at no charge but say that you would appreciate a testimonial in return. Assuming the information you have provided is going to be of help them, they will happily comply.
Your task: try to collect 10 testimonials over the coming month.