How your email signature can make a great first impression

Posted on: September 29th, 2011

Email is probably one of the best things that happened to business. And I don’t mean the speed of communications and so on. Email makes pitching to new prospects dead easy. With email, you don’t have to cold call people any more. And you no longer have to worry about how you will get on during a live conversation, how you will react to your prospect’s questions etc.

Instead, you can take your time and craft your message and make it perfect for your recipient.

By its nature, email – and especially a cold call email – has to be short. These days no-one has the time to read through paragraphs of copy. In order for your message to be read, it has to be very concise, two paragraphs at most. Needless to say, that doesn’t leave much space for presenting yourself as an expert, right?

Luckily, you can use your email signature to help you achieve just that. Here are three tips on how to do it:

1. Post your most popular tweet
Twitter is a great tool to build your brand. In fact, these days many people judge you by your Twitter presence. Therefore, having just your Twitter link in the signature is not enough. If you want to make a lasting impression, show off what you are really worth on this social network. Put your most popular tweet in your email signature, along with the number of retweets you got, or mentions and responses.

2. Quote your best LinkedIn recommendation
In today’s world, it is not who knows you, but who talks about you and, of course, what they say about you. If you want to impress your prospect, simply state your best LinkedIn recommendation. You can also mention the total number of recommendations you have and include a link to your LinkedIn profile.

Another good idea is to mention your top industry influencers you are connected with. Names work equally well as numbers – however you have to be sure that your prospect will know who these people are.

3. Give out a tip relating to your industry
Another thing you can do is offer a quick tip relating to what you do. Make sure it is short and thought provoking. And, that it’s written from your prospect’s perspective. A good thing to do is to find out the most common problem your prospects face and answer it in your tip.

There are other things you could include in your email signature, such as a link to your latest blog post or video and so on. However, from my experience, the three above things work best when it comes to presenting yourself as an expert in your field.

Here is a quick example of what an email signature could look like.

———–
MEET JOHN:
John Doe
Sales at Acme
555 88 3344
john@acme.com
acme.com

JOHN ON TWITTER:
“You can’t abdicate your responsibility to ensure you are producing results for your clients to your clients.”
129 People Retweeted This So Far

WHO RECOMMENDS JOHN:
“John offers smart and practical advice for small business especially in the important area of sales. Through his blog, books and small business guides you can learn to take action to build and grow your business. He has a wealth of knowledge based on his real business experience”
Client X
read more of John’s recommendations

JOHN SAYS:
“Contrary to a common belief, free doesn’t make sales. It only creates demand for more free.”

Pawel is a SEO specialist and web content writer, working in the hotel industry. He currently works with the leading UK serviced apartments provider.

8 Responses to “How your email signature can make a great first impression”

  1. Carole Seawert
    September 29th, 2011

    Good tips, Pawel! How often would you receommend changing your tweet in your signature?

    My signature currently has my contact details, website, blog url, as well as links to connect on Twitter, Facebook and LinkedIn but I obviously have lots of scope to improve this….

  2. Pawel Grabowski
    September 30th, 2011

    Hi Carole,

    Many thanks for publishing my post here, YAY!

    As for tweets, it really depends how many of the ones you post go really popular and how often. Some tweeters I know could change their signature every hour without a problem, others don’t have that many tweets to work with.

    I would personally recommend not keeping the same tweet there for longer than a week. Especially if you use your email much.

  3. Yoselin Bott
    January 14th, 2012

    Hey, thanks for the blog article.Thanks Again. Will read on…

  4. [...] popular tweet (with facts such as “85 retweets so far” or mentions and responses). This adds credibility to your Twitter presence and may encourage more followers.What about adding a useful tip to customers and prospects? Come up [...]

  5. Bart Willemsen
    April 4th, 2013

    Good tips, but keep in mind that a mail signature needs to be simple. It shouldn’t double your mail size. I just have a new, job title and a couple of links to my website and blog.

  6. Bart Willemsen
    April 4th, 2013

    new = name…

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    September 8th, 2014

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