Email is probably one of the best things that happened to business. And I don’t mean the speed of communications and so on. Email makes pitching to new prospects dead easy. With email, you don’t have to cold call people any more. And you no longer have to worry about how you will get on during a live conversation, how you will react to your prospect’s questions etc.
Instead, you can take your time and craft your message and make it perfect for your recipient.
By its nature, email – and especially a cold call email – has to be short. These days no-one has the time to read through paragraphs of copy. In order for your message to be read, it has to be very concise, two paragraphs at most. Needless to say, that doesn’t leave much space for presenting yourself as an expert, right?
Luckily, you can use your email signature to help you achieve just that. Here are three tips on how to do it:
1. Post your most popular tweet
Twitter is a great tool to build your brand. In fact, these days many people judge you by your Twitter presence. Therefore, having just your Twitter link in the signature is not enough. If you want to make a lasting impression, show off what you are really worth on this social network. Put your most popular tweet in your email signature, along with the number of retweets you got, or mentions and responses.
2. Quote your best LinkedIn recommendation
In today’s world, it is not who knows you, but who talks about you and, of course, what they say about you. If you want to impress your prospect, simply state your best LinkedIn recommendation. You can also mention the total number of recommendations you have and include a link to your LinkedIn profile.
Another good idea is to mention your top industry influencers you are connected with. Names work equally well as numbers – however you have to be sure that your prospect will know who these people are.
3. Give out a tip relating to your industry
Another thing you can do is offer a quick tip relating to what you do. Make sure it is short and thought provoking. And, that it’s written from your prospect’s perspective. A good thing to do is to find out the most common problem your prospects face and answer it in your tip.
There are other things you could include in your email signature, such as a link to your latest blog post or video and so on. However, from my experience, the three above things work best when it comes to presenting yourself as an expert in your field.
Here is a quick example of what an email signature could look like.
Sales at Acme
555 88 3344
JOHN ON TWITTER:
“You can’t abdicate your responsibility to ensure you are producing results for your clients to your clients.”
129 People Retweeted This So Far
WHO RECOMMENDS JOHN:
“John offers smart and practical advice for small business especially in the important area of sales. Through his blog, books and small business guides you can learn to take action to build and grow your business. He has a wealth of knowledge based on his real business experience”
read more of John’s recommendations
“Contrary to a common belief, free doesn’t make sales. It only creates demand for more free.”
Pawel is a SEO specialist and web content writer, working in the hotel industry. He currently works with the leading UK serviced apartments provider.