Five SEO tips to achieve higher rankings

Posted on: December 9th, 2010

You can read entire books on the subject of SEO and sign up to all kinds of courses but if you don’t have the time/inclination/funds to do that, here are five SEO tips that will help your blog or your website achieve higher search engine rankings.

1) Find keywords

And make sure you make a list of the right keywords. These are the words your readers/potential clients are actually typing into search engines – not the words you think they should be typing in.

Use Google’s free keyword tool to see what people have actually typed in to reach your site. You might be surprised by what you see. There are lots of paid-for keyword search tools around but I haven’t used any of these, so I can’t really comment on how good they are.

2) Add these keywords

You need to make sure the main keyword phrase you have chosen for that page is in the:

  • page title – ie: the title that appears in your browser
  • url for that page
  • H1 text – that’s usually the article title
  • content of the page – but write naturally; don’t stuff your page with the same phrase over and over
  • page description (metadata) – that’s the descriptor text that gets served up on Google results
  • alt tags for photos

It’s also a good idea to include the key phrase in your link text. So don’t say ‘click here’, use your keyword phrase instead.

3) Write engaging copy

Make sure you write compelling copy that humans are going to enjoy reading.

4) Get incoming links

Try to get some incoming links so that search engines will regard your content as a trusted and relevant source. TIP: if you’ve written great copy (see point 3) that people will want to share with others or bookmark in places like Digg, then you’re halfway there.

5) Update your blog/website on a regular basis

If you don’t publish new content, then search engines won’t come and check out your site.

What extra tips do you have for optimising your site for search engines?

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8 Responses to “Five SEO tips to achieve higher rankings”

  1. Douglas Holland
    December 9th, 2010

    As usual Carole sound advice. The next step for newbies has to be a sitemap.xml for the Search Engines, The things get a little more complicated :-)

  2. Freelance FactFile
    December 9th, 2010

    Thanks, Douglas.

    Yes, I thought I’d keep the tips straightforward in this post. More in-depth SEO info to come at a later date….

  3. Kiki Case
    December 9th, 2010

    Hi Carole! Thank you for that advice – Douglas’s comments worry me though! Is it really that complicated?

  4. Freelance FactFile
    December 9th, 2010

    Hi Kiki – well those tips are the basics of SEO. I’m currently studying an SEO certification course which goes into everything in a lot more detail. However, if you apply my 5 tips, you should find yourself creeping up the rankings.

  5. Douglas Holland
    December 10th, 2010

    Kiki Case, I didn’t mean to put you off. Carole’s first set of tips will get you going. As you start to get more confident and learn more you will start of find additional tricks and tips that will help your site to improve, or at least retain ranking. But bear in mind the majority of Website owners are doing exactly the same things. So remember it is the content that makes a site.

    Also there is only so far an individual webmaster can go with SEO, Which is why SEO Companies exist. These spend their days trying to improve their client’s rankings and charge, in some cases very high fees for doing so.
    At the level the best of these companies operate at, it seems to me they use a combination of analysis and black arts to achieve results, but then their reputation and therefore existence depends on achieving results.
    Douglas

  6. seo firm
    January 25th, 2011

    Since we’re on Five SEO tips to achieve higher rankings for your blog/website | Freelance Factfile, Some experts believe that the descriptive textual content inside hyperlinks can boost your rankings more than the genuine content on your web page. While that remains a contentious issue, it does not hurt to consist of some descriptive textual content in all your essential hyperlinks.

  7. Carole
    January 25th, 2011

    Hi SEO Firm,

    Yes, absolutely agree that you should include descriptive textual content in your hyperlinks. None of that ‘click here’ stuff.

  8. Jose
    July 13th, 2014

    Yes. You do have to learn SEO. That in itself is a full time job. That is sort of how alcitre marketing works but there is much more involved in it than just that. That will build a link back to your site that can be registered in Google and other search engines. But, like was mentioned you need to have the correct keywords in the alcitre and the correct anchor tags. Your best bet is to find someone reputable and with proven results that can do all of this for you and give you up to date reports on progress. You will see people say that online marketing is easy but latest statistics show that 95% of people in online marketing never make a single dime. Hope this helps.

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