Five tactics for Twitter success

Posted on: August 16th, 2010

1. Work out a strategy: just as your freelance business needs a clear marketing strategy, so does your Twitter activity. So take some time to work out who your target audience is, what your usp is, and how what you offer can help address the problems and issues your audience is facing. Then work out what your message is going to be. Random activity and following random people will not build your business.

2. Make your bio interesting: make the most of your 160 characters in your bio. People will decide whether you’re interesting enough to follow on the strength of this. And don’t forget to include the url of your website or blog in your bio.

3. Position yourself as an expert in your field: set up searches for your key words (www.Search.Twitter.com) and see what people are tweeting about. If you find a lot of people are experiencing the same issue, write a blog post that addresses this problem. Then @reply the next person who has this same problem, and include a link to your blog article. It’s a great way to position yourself as an expert, to be seen as helpful, and to build your brand.

4. Find relevant people to follow: if you’re using Twitter to build your business, it’s no good following loads of people who would never become customers in a million years. Take a step back and ask yourself: who do I want to target? This should be part of your Twitter strategy in point 1, so you should already be clear on who your targets are. Here are three ways I find relevant people: I use refollow.com. I type in my key words into Twitter’s search and find those who are talking about my topic. I also follow those who follow my competitors – if people are interested in what my competitor has to say and I’m tweeting about the same subject, chances are, they’ll be interested in what I have to say, too.

5. Find potential customers by using the search facility: if you’re, say, a freelance web designer who’s an expert on WordPress sites, you’ll certainly want to be alerted to Tweets that say: “I’m looking for a web designer who can design me a WordPress site.” So run a search for ‘WordPress website designer’ and, if you use Tweetdeck, set up a specific column for this search. Then, you’ll easily spot whenever a tweet appears that mentions these keywords.

How do YOU use Twitter to build your business?

6 Responses to “Five tactics for Twitter success”

  1. Pawel @ Self Employed Cafe
    August 16th, 2010

    I have a huge problem with Twitter.

    I have a problem with becoming one of those guys who constantly post already well-known tips and advice thinking they are so great. I know that it probably builds their brand and makes them look like pro’s but to me, at least half of them are fake. I know that by doing this I would increase my blog readership and so on but I just can’t do it.

    Instead I choose simply to hang out there chatting with great people like you, share ideas and just have a good time, while learning a lot as well. I know that this will not make me rich, nor will it land me a great contract but the rewards so far have been far greater.

  2. Freelance FactFile
    August 17th, 2010

    Hi Pawel

    A few months ago, I tweeted a daily copywriting tip for 100 days. To me, these tips sounded obvious (because I knew about them) but I got loads of people retweeting them, saying how useful they were. So, what might be well known to you, could be a real gem of a piece of advice to someone else!

    BTW, my tips also got me a fair few Follow Fridays and so helped to build my twitter following.

  3. Pawel @ Self Employed Cafe
    August 17th, 2010

    I realize that Carole, although I just can’t get myself to tweet a tip every day.

    I much prefer to turn it into a post and tweet a link to it.
    It limits the exposure of my idea, true, however I get to explain my thoughts in full in a post format.

    As I said, I have a problem with Twitter and I guess there is nothing I can do about it ;)

  4. Freelance FactFile
    August 17th, 2010

    For me, Twitter is great when you use it as a search tool. Here’s an example of the power of Twitter search. I recently tweeted that a friend’s Jack Russell ended up in the scrum in a rubgy match in Ilkley in Yorkshire. Two hours later I got a tweet from the photographer who had covered the match, saying he had photos of the dog. He obviously had a search running for mentions of ‘rugby’ and ‘Ilkley’. My friend was delighted as she was able to buy some photos from him. The photographer contacted me the following week to tell me the dog had made it into the local paper – which delighted my friend even more. :)

  5. [...] This post was mentioned on Twitter by Carole Seawert, Freelance webdesign. Freelance webdesign said: Five tactics for Twitter success | Freelance Factfile http://ow.ly/18AFg2 [...]

  6. Pawel @ Self Employed Cafe
    August 18th, 2010

    That’s a brilliant story Carole! And a point for twitter ;)

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