If you want to maximise your presence on LinkedIn, make sure you never do these five things:
1. Cut and paste your CV into your profile
Your profile should really sell you, so you need to pack it full of compelling information about yourself. You can find out how to do this on a previous post I wrote called: 10 ways to beef up your LinkedIn profile. Simply listing out your current and previous roles from your CV won’t cut the mustard.
2. Remain faceless with a silhouette
People want to see the real you – not be faced with a shadowy image of a blank head. Your photo should be a professional business shot that conveys ‘friendly and approachable’. It’s not the place to put your Facebook image of you on holiday.
3. Send an invitation without personalising it
If I receive an invitation to connect from a complete stranger who claims to be a ‘friend’ that says: “I’d like to add you to my professional network on LinkedIn” do you think I’ll accept? Never. That’s why I always write a personalised note when I send out invitations. And, if I want to connect with someone I don’t know, I always explain WHY I want to connect with them.
It could be as simple as: “I’m fairly new to LinkedIn and I see we’re both members of the XYZ group. I’m looking to expand my network of contacts and I’m particularly interested in connecting with (XYZ people) beacause (explain why).” Then say a brief bit about what you do and the kind of people you help, so they can see that you’d be a valuable member to have in their own network.
4. Complete your profile but never update it
I’m constantly changing / adding to my profile. I might add a new application, or upload a new sample of my work, or make tweaks to my summary. Even if your profile is 100% complete, there are always things you can do to improve it, enrich it and make it more compelling.
I also update the status box two or three times a week, telling my connections what I’m up to. This does three things: my network see my name every time they read their LinkedIn updates; they see the different types of writing project I’m currently involved with; and they see the kind of clients I’m writing for.
5. Forget to add key words
People use LinkedIn to find people. Make sure your job title and your summary contain key words so that people can find your when they do a search. For example, my job title is a series of key words for anyone looking for a copywriter or webwriter.
★ Strategic Marketing Copywriter ★ Tactical SEO Webwriter ★ Wordsmith ★
If your location is important, add this. Eg: Reflexologist, Brighton
How have you enriched your profile on LinkedIn?