Five tips to help you get more out of LinkedIn

Posted on: July 9th, 2012

If you don’t already have an impressive LinkedIn profile, then you should take some time to beef it up because, if a prospective client wants to do a bit of research on you, you can be sure they will make a point of seeking you out on LinkedIn.

I’ve done a number of LinkedIn tips blog posts over the past couple of years (see below) and  here are five more to help you get the most out of LinkedIn:

1. Make it easy for people to get in touch with you. 

So put your contact details in your summary. I include my email address but not my phone number. However it’s entirely up to you if you opt to be contacted by phone.

2. Ask yourself what you actually want to get out of LinkedIn.

Is it to find new clients, or joint venture partners or suppliers? Or maybe it’s all three? When you know what your objectives are, it’s easier to work out how to find those people.

3. Make use of ‘Answers’ if you have a question that needs answering.

You’ll find this under ‘More’ in the top nav bar. I use it all the time and I always get several people replying to me. You can ask any kind of question – it doesn’t have to be about LinkedIn. A question I asked the other day was about Facebook pages and also one about a problem I was experiencing with my iPad. Both issues were solved by the answers I received.

4. Interact with your connections.

If someone has been promoted, send them a quick message of congratulations. Or if another contact has left an interesting comment on a discussion, why not add to this discussion?  They are all reminders that you are still there.

5. Showcase your work.

In the ‘Projects’ section, you can add client projects you are most proud of. You can also upload work examples with LinkedIn applications such as Slide Share, Google Presentation and Portfolio Display.

What’s your #1 useful tip for using LinkedIn?

If you are a regular reader of Freelance Factfile, you may have seen some of my previous posts about LinkedIn. You can check out some them here:

Use Wordle to make your LinkedIn profile keyword rich

Five things you should never do on LinkedIn

New linked in features that invade your privacy (and so should be changed)

How to position yourself as an expert  

How to link your WordPress blog to your LinkedIn profile

10 ways to beef up your LinkedIn profile

Do you know these 11 things you can do on LinkedIn?

 

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6 Responses to “Five tips to help you get more out of LinkedIn”

  1. Diana Schneidman
    July 12th, 2012

    Carole, I like it when people add their last names to the profile info they have posted. When I click on someone’s comment or whatever to learn more about them, I like to know their name, which is not automatically provided for those of us using LinkedIn for free.

    Seems to me that if you want to connect with people, it helps to reveal your name. Sounds reasonable to me!

    -Diana

  2. Carole Seawert
    July 13th, 2012

    I know! I really don’t know why people opt for the setting that only shows the initial of their last name. If they are on a site like LinedIn, why would they want to hide their name??

  3. Diana Schneidman
    July 16th, 2012

    Carole,

    I thought that seeing the last name of every profile you click on is a feature that is enabled by the viewer paying for premium service.

    The individual posting a profile can’t click on something to automatically reveal last name to all visitors. However, you can insert your last name into your profile so that anyone can pick it up easily even though it’s not at the top of the profile.

    Is that your understanding?

    -Diana

  4. Carole Seawert
    July 17th, 2012

    No, you don’t have to pay for the service to do this. You hover over the downward arrow next to your name in the top righthand corner and choose ‘Settings’. Then choose ‘Profile’ in the left hand column. Then click on ‘Edit your name, location and industry’. There, you will have a choice to display your full name or just your first name and the first letter of your surname.

  5. Diana Schneidman
    July 18th, 2012

    Carole,

    Thanks for the info. Turns out I had it with my last name all along.

    -Diana

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