If you don’t already have an impressive LinkedIn profile, then you should take some time to beef it up because, if a prospective client wants to do a bit of research on you, you can be sure they will make a point of seeking you out on LinkedIn.
I’ve done a number of LinkedIn tips blog posts over the past couple of years (see below) and here are five more to help you get the most out of LinkedIn:
1. Make it easy for people to get in touch with you.
So put your contact details in your summary. I include my email address but not my phone number. However it’s entirely up to you if you opt to be contacted by phone.
2. Ask yourself what you actually want to get out of LinkedIn.
Is it to find new clients, or joint venture partners or suppliers? Or maybe it’s all three? When you know what your objectives are, it’s easier to work out how to find those people.
3. Make use of ‘Answers’ if you have a question that needs answering.
You’ll find this under ‘More’ in the top nav bar. I use it all the time and I always get several people replying to me. You can ask any kind of question – it doesn’t have to be about LinkedIn. A question I asked the other day was about Facebook pages and also one about a problem I was experiencing with my iPad. Both issues were solved by the answers I received.
4. Interact with your connections.
If someone has been promoted, send them a quick message of congratulations. Or if another contact has left an interesting comment on a discussion, why not add to this discussion? They are all reminders that you are still there.
5. Showcase your work.
In the ‘Projects’ section, you can add client projects you are most proud of. You can also upload work examples with LinkedIn applications such as Slide Share, Google Presentation and Portfolio Display.
What’s your #1 useful tip for using LinkedIn?
If you are a regular reader of Freelance Factfile, you may have seen some of my previous posts about LinkedIn. You can check out some them here:
New linked in features that invade your privacy (and so should be changed)