Five tips for updating your new Facebook business page

Posted on: April 10th, 2012

Whether you like it or not, if you have a Facebook business page, you will now be on the new Timeline format.

Thanks to a really useful webinar from Alicia Cowan and Tamsin Fox-Davies last week, I now have all the information I need to implement these changes. (Not that I’ve done them all yet, mind you.)

So here are five tips I gained from their webinar that I’m going to share with you.

1. Use a striking cover photo

It needs to be eye catching and should represent what you do. It also needs to be 851 pixels wide x 315 highs. Here’s the photo I have chosen for my Marketing Copywriter business page.

Ideally I need to get a cover done by a designer which will represent my brand, logo, strapline etc. So, watch this space…. Here are Alicia’s and Tamsin’s cover photos for their pages.

2. Fill in your ‘About’ page

There’s lots of space here to write about who you are and what you do, so use it! Think of it like a LinkedIn summary – the more detail you can provide, the more people will know about you. And don’t forget to use keywords in your text, as this will help index your page. In the ‘Contact info’ box, you can include ALL your web pages. So add Twitter, LinkedIn, your blog etc – not just your main website.

3. Add Apps

The new Apps feature gives you an opportunity to engage with people and encourage them to click. The images are 111 x 74 pixels in size and you can have up to 12 apps in total. So, if you’ve got a free guide to give away, or a video to show, or a competition to run, this is the place to promote it.

4. Highlight important posts

You can direct visitors to your most important posts by highlighting them. You do this by hovering over the post with your mouse and click the star that appears. Your post will then stretch the full width of the page.

5. Add a milestone

This is where you can highlight some of your major accomplishments, such as winning an award, getting your 1,000th Facebook fan, launching a new product etc. The size for milestone images are 843 x 403 pixels. So go back in time and start creating milestones.

Essentially, the new fomat places much more emphasis on visual content, so make sure you take full advantage of that. If you would like to watch a recording of Tamsin and Alicia’s webinar, you can access it by clicking onĀ  this link: Pimp my Facebook Page.

If you have already updated your Facebook business page, why not share the link to it in the comments box below?

Image: Master isolated images / FreeDigitalPhotos.net

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