Running a freelance business means that, on any one day, you have to wear a number of different hats. You’re the marketing director, the salesperson, the stationery buyer, the IT technician and the administrator – all rolled into one.
With all these different roles, where do you find the time to actually do your clients’ work?
I find that outsourcing certain tasks buys me a considerable amount of time. Also, there’s no way we can excel at all these various roles, so outsourcing those that I’m not that good at – and therefore don’t enjoy – makes eminent sense to me.
Here’s what I outsource so I can be more productive :
- I have an IT person on a monthly retainer who sorts out any problems with my computer equipment and keeps everything running smoothly.
- If I’m cold calling, I hire someone to do that for me. I find that third party, professional sales people can do a better job of selling me in than I can.
- When I record long briefing interviews, I get these transcribed by someone who can type much more speedily than I can.
- I do my own VAT returns but I have an accountant who does my tax return and my end of year accounts.
- When I’m snowed under with copywriting projects, I hire the help of an additional writer(s) to ease my workload. If you do this, make sure that whoever you enlist can do an excellent job, or you’ll end up having to edit/rewrite what they’ve done and you will have saved yourself very little time (but will have incurred costs). So build up a network of trusted freelancers whom you can call on when times get busy.
Outsourcing costs money but there are only so many hours in the day, so I consider it money well spent.
What kind of tasks do you outsource?