Whether you are looking for a new job or seeking new clients, LinkedIn is an effective tool to help with both. But, to achieve any measure of success on LinkedIn, you need to make it easy for people to find you.
Here are five ways:
1. Optimise your profile with keywords
Say you are a freelance PR person based in Kent specialising in technology, what are the keywords people would use to search for someone like you? It wouldn’t be ‘Owner, Stacey Miles PR’. People are much more likely to type in something like ‘Technology PR expert’ or maybe ‘Technology PR, Kent’ if they want someone local.
When you have sussed out the most appropriate keywords for you, include them in:
- Your profile headline
- Your summary
- Your skills
- Your past and present jobs
- Links to your website (tip: change ‘My website’ into something that’s keyword rich)
2. Don’t block people
Make sure your contact settings are set to ‘’I will accept introductions and Inmail’ and that the opportunity preferences boxes are checked – especially the ‘job inquiries’ and ‘career opportunities’ boxes if you are searching for a new job!
3. Increase your connections
It sounds obvious but the more people you are linked to, the more people who can interact with you. It also increases the reach of those you can be introduced to. LinkedIn makes it easy to connect – just click on the ‘Add connections’ tab.
4. Join more groups
You can join up to 50 groups. Again, belonging to groups increases your total reach on LinkedIn as you can directly contact anyone who is in the same group as you. And some groups have tens of thousands of members!
5. Be active
Make a point of contributing to discussions, updating your status bar on a regular basis, adding to your profile, giving someone a recommendation. You could also launch a poll, add the latest book you are reading to your reading list, or add a work portfolio. Just go to ‘More’ and ‘Add Applications’ and have a play. Everything you do will show up when your contacts get their regular activity update.
I have optimised my profile for ‘Marketing copywriter, London’. When I typed this in just now, I came second out of 17,910 people. If I can do it, then you’ll be able to, as well.