Summer for me tends to be a busy time of year, as clients want marketing materials written for September launches.
But, for many freelancers, August can be a quiet month. If you have entered a slow period, here are ten suggestions of how you may want to fill your time:
1. Go on holiday
Take advantage of the fact that your clients are all away, sunning themselves and relaxing by the pool. Do the same yourself. We all need breaks, after all. You will come back refreshed and recharged.
2. Take day trips
If your funds won’t stretch to a holiday, why not take a week off and go on a series of day trips? Don’t forget to tell your clients you are on holiday. If they think you are on a ‘staycation’, they might think they can still call you or email you.
3. Take a part time job
If your lack of work means you will find it a struggle to pay your bills, see if you can get a part time job. When full time staff are on holiday, places like bars, restaurants and shops need to take on temporary workers. And, if you live in a tourist town, there’s even more opportunity for you to pick up a part time job.
4. Sell stuff on eBay
With some spare time on your hands, why not sort through all your old DVDs, CDs, clothes and other items you no longer want and sell them on eBay?
5. Take a course
We all need to keep our skills up to date and August is the ideal time to focus on a course. For example, I recently took Mari Smith’s Facebook course which was well worth the investment. The important thing, once you have completed all the modules/coursework, is to spend time digesting what you have learned and implementing this into your business.
6. Work ON your business
Take a step back and work out what it is you want to achieve in your freelance business between now and Christmas. For example:
- How much do you want to earn each month?
- Which new clients would you want to work with?
- What are the three things you need to do to take your business forward?
Here are some previous posts on this subject: Are you on track for achieving your goals in 2013? What do you really want to achieve in your freelance business?
7. Catch up with some blog posts
If you are like me, you subscribe to several blogs and put the email reminders in a special folder to be read at a later date. Now is the time to read these posts – or to read that business book that has been lying unopened on your shelf.
8. Plan out your social media
Be clear on exactly why you are doing Facebook, Twitter, Instagram, Pinterest etc. What do you want to achieve from social media? Is it to grow your followers by ‘x’? Is it to grow your mailing list by ‘y’? Is it to follow ‘z’ number of potential clients? Once you know what you want to achieve, plan out what you want to say and schedule these in Hootsuite.
9. Get fitter
If you have been meaning to get a bit fitter, August is the ideal time. You don’t have to pay out for a gym subscription, you can get out and enjoy the warm weather by going for a jog or a brisk walk, or for a swim in your local pool. The important thing is to do something you will enjoy. Go with a friend so you have someone to keep you company and to spur you on.
10. Spend time on a hobby
Do you never seem to have time to pick up a paintbrush/go out and take photos/play your guitar? If you have a hobby or interest that you have let slip recently, schedule in some time this month to pick it up again.
Enjoy August – whatever it is you hope to do – and start September reinvigorated.
What are YOUR plans for this month?
Image courtesy of aopsan / FreeDigitalPhotos.net