- Do you have a Facebook business page with lots of people who ‘like’ your page?
- Do you have a big network of contacts on Linkedin or Google+?
- Do you have lots of followers on Twitter?
- Do you have lots of people who subscribe to your blog via Google’s RSS reader?
Are all these people also on your email marketing list?
If not, they should be – for the simple reason that you don’t own those social media sites. So if they were to close down, those people will be lost to you.
Google’s RSS feed is ending
Indeed, Google is stopping its RSS feed in July so, unless your blog subscribers opt for another feed and resubscribe to your blog with that, you will have lost them.
Here’s another example. Some years ago, there was an online social network started in London called Soflow. I spent a lot of time and effort building up my network of connections on Soflow. I thought: “What’s the point of LinkedIn when there is Soflow’? After a year or so, the network closed down and I lost all those contacts.
A popular Facebook page was shut down
I heard a story the other day about someone who had over 3,000 ‘likes’ on her Facebook page but was unfortunate to get her page shut down by Facebook for some reason. And she didn’t have those people on her mailing list. So all those people behind those ‘likes’ who had followed her were gone, all in one fell swoop.
How to encourage people to sign up to your mailing list
Your mailing list is yours because you have built it up, so offer incentives wherever you can to encourage people to sign up to your list. Here are a few places where I encourage people to sign up:
- I offer a pdf ‘21 Freelance Challenges and How to Overcome Them’ on this blog
- I offer a pdf ‘20 Top Copywriting Tips’ on my copywriting site
- I offer this same tips pdf on my Facebook page
- I tweet about these two pdfs from time to time, with links to my sites
- I ask people if they want to join my list when they buy any of my mini e-books or my blogging course.
Of course, I could be doing a whole lot more. Here’s an interesting article from Hubspot that will give you some more ideas: 25 Clever Ways to grow Your Email Marketing List.
How do YOU encourage people to sign up to your mailing list?