How do you get more people to read your blog posts?

Posted on: March 11th, 2011

If you spend a lot of time researching and writing a blog post, you’ll want to ensure as many people as possible actually read it – and forward it to their friends. Publish an article without telling anyone and it’s unlikely to get much of a wide readership.

Here are some ways you can promote your blog posts:

Talk about them on Twitter

Send out at least three tweets to promote your latest post, at different times of the day. And don’t forget to schedule them so you can reach people in various time zones. If you’ve written an important post that you are particularly proud of, or that you think will resonate with a lot of people, add ‘Pls RT’ to the end of your tweet. You’ll be surprised how many people will retweet it for you.

Link your blog to LinkedIn

In another post, I describe how you can link your posts so they appear on your LinkedIn profile.  This is a great way of remaining visible to all your connections as they will be notified in ‘updates’ that you’ve written a new blog post. And, when they click on the headline of your blog post, they get taken straight to your blog. Here’s that link again:

Link your blog to Facebook

Set up your Facebook business page so that your blog posts appear automatically on it. Anyone who ‘likes’ your Facebook page will be alerted that a new post has been published on it.

Invite guest writers

Ask a guest to write a post for your blog. They’ll want to promote their work, so you’ll get someone else promoting your blog for you.

Write a post on someone else’s blog

In a similar vein, guest posting on another blog will put you in front of a new audience. And the more high profile the blogger, the more people will see you. Don’t forget to add all your contact details, including your Twitter address etc at the end of the post.

Write comments on other blogs in your niche

Make sure your comments are constructive and helpful, so people think it’s worth clicking on your blog link to take a look.  ‘Great post’ or ‘Thanks for a useful article’ won’t do the trick.

Add your blog’s url wherever you can

That means in your email signature, your business cards, your LinkedIn profile, your Twitter profile, your Facebook page. And so on.

Add a ‘Subscribe to my blog’ button to your blog’s home page

That way, people will be sent an email containing your latest blog post, with a link through to your site.

Add an RSS feed

Anyone who subscribes to your RSS feed will be alerted as soon as your latest post is published.

How do you promote your blog posts?

4 Responses to “How do you get more people to read your blog posts?”

  1. Ann Wright
    March 11th, 2011

    Good advice (sorry!). I do most of these, but hadn’t thought about the issue of tweeting at different times to catch different time zones. And I haven’t yet put any of my social media info on business cards, though it’s on my to do list.
    I aim to do a new post every 3-4 days, and tweet each one twice a day.

  2. Freelance FactFile
    March 11th, 2011

    Hi Annie

    What’s the url of your blog? I’d be interested to read it.


  3. Handy tips on twitter. I am wary of bombarding people, but you have a good point. I am pretty sure that some people simply miss my tweets because they are not online at the time I post it – luckily, I have a fair few followers who retweet my blog posts.

    I would also recommend people add the AddThis ( code to their bottom of their posts (can be done automatically in WordPress) to make it easy for your fans to share posts.

  4. Carole
    March 17th, 2011

    Thanks for the AddThis tip, Rose.

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