If you spend a lot of time researching and writing a blog post, you’ll want to ensure as many people as possible actually read it – and forward it to their friends. Publish an article without telling anyone and it’s unlikely to get much of a wide readership.
Here are some ways you can promote your blog posts:
Talk about them on Twitter
Send out at least three tweets to promote your latest post, at different times of the day. And don’t forget to schedule them so you can reach people in various time zones. If you’ve written an important post that you are particularly proud of, or that you think will resonate with a lot of people, add ‘Pls RT’ to the end of your tweet. You’ll be surprised how many people will retweet it for you.
Link your blog to LinkedIn
In another post, I describe how you can link your posts so they appear on your LinkedIn profile. This is a great way of remaining visible to all your connections as they will be notified in ‘updates’ that you’ve written a new blog post. And, when they click on the headline of your blog post, they get taken straight to your blog. Here’s that link again: http://www.freelancefactfile.com/how-to-link-your-wordpress-blog-to-your-linkedin-profile/
Link your blog to Facebook
Set up your Facebook business page so that your blog posts appear automatically on it. Anyone who ‘likes’ your Facebook page will be alerted that a new post has been published on it.
Invite guest writers
Ask a guest to write a post for your blog. They’ll want to promote their work, so you’ll get someone else promoting your blog for you.
Write a post on someone else’s blog
In a similar vein, guest posting on another blog will put you in front of a new audience. And the more high profile the blogger, the more people will see you. Don’t forget to add all your contact details, including your Twitter address etc at the end of the post.
Write comments on other blogs in your niche
Make sure your comments are constructive and helpful, so people think it’s worth clicking on your blog link to take a look. ‘Great post’ or ‘Thanks for a useful article’ won’t do the trick.
Add your blog’s url wherever you can
That means in your email signature, your business cards, your LinkedIn profile, your Twitter profile, your Facebook page. And so on.
Add a ‘Subscribe to my blog’ button to your blog’s home page
That way, people will be sent an email containing your latest blog post, with a link through to your site.
Add an RSS feed
Anyone who subscribes to your RSS feed will be alerted as soon as your latest post is published.
How do you promote your blog posts?