In a recent post, I asked what you would most like to read about. One point that was raised was: “It would be interesting to hear more about your marketing views.”
So here’s my reply:
I’ve just started a series of posts on the subject of marketing. I’ll be continuing these on a regular basis so, for now, here’s a brief round up of how I market myself.
The audience I’m aiming for is web and graphic design agencies in London, so I send postcard mailshots to my list of target companies that I’ve drawn up. In an ideal world, I should really follow these up with a call but, if I’m honest, it doesn’t happen all that often.
I’ve tried sending emails with the same message as my postcards but I tend to find I get more response from snail mail.
From time to time, I run small classified adverts in trade magazines that my target audience reads. Deciding which publication is a matter of trial and error. I’ve run adverts that brought absolutely nothing in and then I’ve run the same ad in anoAdvertsther publication and got thousands of pounds of work from it.
I also have a website which helps to let potential clients I’m here, and it also showcases my work.
I’m fairly active on LinkedIn and I also tweet. I have two pages on Facebook: one for my copywriting and one for Freelance Factfile. I need to be more active on my Facebook pages but the whole social media thing can be very time consuming so I’m focusing my efforts for the moment on LinkedIn and Twitter.
I also do face to face networking. I have belonged to networking groups where I paid an annual fee to join and then paid each time there was a lunch/breakfast. This year, I’ve been concentrating on networking events that are either free, such as London Women Mean Business, or that have no joining fee and you only pay for the event, such as Designer Breakfasts.
Tip: When you network, choose to hang out in places where your potential clients hang out.
Reminding my contacts I’m still around
I tend to send quarterly emails to my network of contacts, showing them the kind of writing projects I’ve been involved in over the past few months. This doesn’t take long to do and is a good reminder that you’re still there.
It would be interesting to hear which marketing activities prove successful for you and which you think have been a waste of time, money and effort.