How to market your freelance services: part 2

Posted on: June 14th, 2010

Get a website

If you read my earlier post about setting SMART goals you should by now have worked out where you want to get to and by what means (strategy) you are going to get there.

This next post in the series is about promoting your freelance services with a website. If you’ve been freelance for a while now, you probably have a web presence already. If so, does your site do you justice? Whether you’re working on a brand new site or about to revamp your existing one, here are some tips on how to maximise your presence online.

  • If budgets are tight, why not go for a WordPress site? They’re free and there are lots of design templates to choose from. If you’re not familiar with how WordPress works, you might want to employ the services of someone techie who can set the site up for you. (I did.) The great thing about WordPress is you can easily update the content of the site yourself without needing to hire a web designer to do it every time. (This blog is based on WordPress.)
  • Write for the person reading your website. It sounds obvious, but too many people fall into the trap of ‘we-ing’ all over their copy. By that I meant they say ‘we do this, we do that’. But the person reading your site isn’t interested in WHAT you do; they are interested in how they will BENEFIT from what you do. So, write with the reader in mind. Say ‘you’ and ‘your’ not ‘I’ and ‘my’. That means you need to write benefits, not features. If you’re not exactly sure about the difference, here’s an example:

Feature: I write websites, brochures, mailshots and newsletters.

Benefit: I can raise the impact of your marketing communications.

TIP: takeĀ  some time to work out how a potential customer will benefit from the freelance service you offer. Write all these benefits down and you’ll have the basis of the messages for your website.

  • Include examples of your work on your site. If you’re an illustrator, show the drawings you’re most proud of. If you’re a violinist, post some YouTube footage of you playing. If you’re a party planner, include photos of your most successful events. Whatever your particular skills, potential clients need to see some examples of what you can do. Here’s my work examples page.
  • Get some testimonials. Other people saying great things about you is very powerful. So ask your clients to write you a testimonial. When I did my testimonials page, I wanted specific messages to come across. So, rather than end up with 10 vague comments saying similar things, I’ve got one quote that talks about how I interrogate a brief, one about how I meet deadlines, one about how I turn complicated issues into easy-to-understand language – and so on.
  • Make it easy for people to contact you.
  • If you’re launching a brand new site or a revamped one, tell everyone you know. And make sure your url is always on your email signature.

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