1. Use keywords
Marketing copywriter ★ Tone of voice specialist ★ Web writer ★ Blog course author
2. Make your profile stand out with icons
LinkedIn isn’t that great as a word processor, but you can copy and paste icons from Word into your profile. Here are some for you to use:
★⇨ ► ◄ ► ■ ◆● ✔✘☐✉☏
3. Use images
LinkedIn now makes it possible to insert photos into your profile, so go ahead and make use of this. Maybe you have a shot of you at a recent event or of you giving a talk at a seminar?
4. Use video
People love watching videos – especially ‘how to’ videos – so upload some from your YouTube channel to your LinkedIn profile. If you don’t have a YouTube account yet, create one and start practising by switching your smart phone to video mode….
5. Include some projects you have worked on
To show the scope and variety of work you do, describe some projects you have worked on under the Projects section. This is how this section looks like.
6. Make sure your profile is complete
If you have published any ebooks, white papers or physical books, include these. Same goes for any languages you know, certifications and awards you have gained or course you have attended.
7. Turn your job title into a benefit
Rather than say, Owner ABC Writing or Freelance writer, I had my title as this:
I am a London-based writer who can raise the profile of your marketing communications
I like to change my profile on a regular basis, so it says something different at the moment.
8. Showcase your work
Include examples of your work on your profile so potential clients can see for themselves the calibre of what you do.
9. Include your contact details in your summary
Make it easy for people to get in touch with you by including your email, phone and website details in your summary.
What steps are you going to put in place today to improve your LinkedIn profile?