9 tips to improve your LinkedIn profile

Posted on: July 15th, 2013

1. Use keywords

Think what people might type in to find someone like you and use these words in your title, your skills and expertise, your summary and your experience. Here are the words I use in my job title.

Marketing copywriter Tone of voice specialist Web writer Blog course author

2. Make your profile stand out with icons

LinkedIn isn’t that great as a word processor, but you can copy and paste icons from Word into your profile. Here are some for you to use:

► ■ 

3. Use images

LinkedIn now makes it possible to insert photos into your profile, so go ahead and make use of this. Maybe you have a shot of you at a recent event or of you giving a talk at a seminar? 

4. Use video

People love watching videos – especially ‘how to’ videos – so upload some from your YouTube channel to your LinkedIn profile. If you don’t have a YouTube account yet, create one and start practising by switching your smart phone to video mode….

5. Include some projects you have worked on

To show the scope and variety of work you do, describe some projects you have worked on under the Projects section. This is how this section looks like.

LlinkedIn projects 

6. Make sure your profile is complete

If you have published any ebooks, white  papers or physical books, include these. Same goes for any languages you know, certifications and awards you have gained or course you have attended.

7. Turn your job title into a benefit

Rather than say, Owner ABC Writing or Freelance writer, I had my title as this:

I am a London-based writer who can raise the profile of your marketing communications

I like to change my profile on a regular basis, so it says something different at the moment.

8. Showcase your work

Include examples of your work on your profile so potential clients can see for themselves the calibre of what you do.

9. Include your contact details in your summary

Make it easy for people to get in touch with you by including your email, phone and website details in your summary.


What steps are you going to put in place today to improve your LinkedIn profile? 

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4 Responses to “9 tips to improve your LinkedIn profile”

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    July 13th, 2014

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