Position yourself as an expert to your prospects – for free

Posted on: June 20th, 2011

How do you position yourself as an expert to your prospects, without it costing you a penny?

Answer: LinkedIn.

It’s an easy four-step process.

1. Join groups that your prospects belong to

So, if your main target audience is, for example, photographers, select ‘Groups’ from the top nav bar, click ‘Groups Directory’ and type your keyword phrase into the search box.  In this case, it would be ‘photographers’. All the groups relating to your search term will appear. Browse the ones that you think will be most relevant to you. And that’s not always the ones with the most members.

You’ll find many groups will accept you, even if you don’t fit their profile. For example, my target audience is designers and I belong to a number of creative design groups.

2. Read the group discussions

Find out what the current conversations are. You can search by the most popular discussion threads to see the key issues people are talking about.

3. Provide information of value

Contribute to the discussions by adding replies that are helpful to your prospects. So, say you’re an IT expert and a popular subject of debate among photographers is how best to back up their work, you can demonstrate your expertise and position yourself as the ‘go to’ person on IT issues.

4. Contribute on a regular basis

Leaving a valuable comment on one thread isn’t going to establish your reputation. You need to comment on a regular basis in order to position yourself as an expert. That means answering questions, providing links to interesting articles and blog posts, and making your prospects aware of websites that will be of value to them.

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Do you know about these 11 things you can do on LinkedIn?

10 ways to beef up your LinkedIn profile

How to link your WordPress blog to your LinkedIn profile

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2 Responses to “Position yourself as an expert to your prospects – for free”

  1. Francesca
    June 20th, 2011

    Thanks Carole- really good advise as I need to spend some more time on LinkedIn doing just that. How much time do you tend to spend daily or weekly checking the various groups and leaving comments?

  2. Carole Seawert
    June 21st, 2011

    Hi Francesca
    LinkedIn sends me updates of the latest discussions via email so I can pick out the ones that I think would be good to contribute to. I don’t spend a huge amount of time each week – maybe 30 mins or so.

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