My 2013 round up of handy social media tips

Posted on: December 9th, 2013

As we are fast approaching the end of the year, I thought I’d share a few ‘handy tips’ posts from 2013 on the subject of social media – in case you missed them.

10 tips to raise your profile on Pinterest

Nine tips to improve your LinkedIn profile

Handy tips and cheat sheets to help with your social media

An easy way to jazz up your Facebook page posts

Your five step guide to writing guest blog posts

Your five-step guide to writing guest blog posts

Posted on: October 20th, 2013

Writing guest posts on other people’s blogs is a great way of:

  • reaching a new audience
  • increasing your online profile
  • boosting traffic to your site.

You will get the chance to add your author’s bio at the end of your post, with a link back to your site. So, if people like what they have read in your guest post, they may well head on over to your own blog and see what else of interest you have to say.

And the link back to your site has the added advantage that it gives you extra ‘Google juice’. The more respected the blog is that your guest post appears on, the higher quality the link, in Google’s eyes.

Here are five action points for you:

Action 1
Make a list of the blogs you would like to guest post for. Be bold and aim for those with high levels of traffic.

Posted on: November 19th, 2012

10 reasons why every freelancer should have a blog

Posted on: October 5th, 2011

Everyone I speak to seems to have a blog these days. And there’s a very good reason for this. Well, I can actually think of at least ten good reasons. Here are my thoughts on why a blog can help your freelance business.

1. The content in your posts will position you as an expert. You will be seen as the ‘go to’ person (assuming you write valuable content, of course).

2. If you link your blog to your website, it will help drive more traffic to your site.

3. Your blog can be a source of income. You can sign up to affiliate deals and run adverts (eg: Google Adsense). They’re free to sign up to and every time someone clicks on an advert or buys an item through your affiliate link, you earn money. You can also sell your own products on your blog, such as ebooks, online courses, apps etc.

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How do you get more people to read your blog posts?

Posted on: March 11th, 2011

If you spend a lot of time researching and writing a blog post, you’ll want to ensure as many people as possible actually read it – and forward it to their friends. Publish an article without telling anyone and it’s unlikely to get much of a wide readership.

Here are some ways you can promote your blog posts:

Talk about them on Twitter

Send out at least three tweets to promote your latest post, at different times of the day. And don’t forget to schedule them so you can reach people in various time zones. If you’ve written an important post that you are particularly proud of, or that you think will resonate with a lot of people, add ‘Pls RT’ to the end of your tweet. You’ll be surprised how many people will retweet it for you.

Link your blog to LinkedIn

How to link your WordPress blog to your LinkedIn profile

Posted on: March 9th, 2011

PLEASE NOTE THAT IN DECEMBER 2012,WORDPRESS DELETED THEIR APPLICATIONS AND SO THIS INFORMATION IS NO LONGER APPLICABLE.

If you link your WordPress blog to your LinkedIn profile, all your LinkedIn contacts will be notified in ‘updates’ that you’ve written a new blog post. It’s a great way of remaining visible to all your connections.

The first few lines of your post will appear in your profile and, when anyone clicks on the headline, they are taken directly to your blog.

Here’s how you connect your blog to your LinkedIn profile.

  • Log into your LinkedIn account and click on ‘More‘ in the top navigation bar.
  • Then choose ‘Applications‘ in the drop down menu. (Or ‘More applications‘ if you already have some LinkedIn applications installed on your profile).