Writing guest posts on other people’s blogs is a great way of:
- reaching a new audience
- increasing your online profile
- boosting traffic to your site.
You will get the chance to add your author’s bio at the end of your post, with a link back to your site. So, if people like what they have read in your guest post, they may well head on over to your own blog and see what else of interest you have to say.
And the link back to your site has the added advantage that it gives you extra ‘Google juice’. The more respected the blog is that your guest post appears on, the higher quality the link, in Google’s eyes.
Here are five action points for you:
Make a list of the blogs you would like to guest post for. Be bold and aim for those with high levels of traffic.