Why you should rest AND plan your 2012 marketing at Xmas

Posted on: December 13th, 2011

In my part of the world, the whole country seems to come to a grinding halt between Christmas Eve and New Year. For us freelancers, it’s a great time to go on holiday, as no clients are around. (If you’ve got the dosh to go away, in these straitened times.)

If you’re not one of the lucky few who can afford a festive vacation, it’s still a great time to take a break and put your feet up. Sweep aside invoices, marketing plans and timesheets. Instead, watch old movies, catch up with friends and go for walks.

For me, I’ll be seeing friends who will be over from the US, friends who now live in the country, as well as my sister and her family. And I’ll be sure to have my nose in a novel or two. I also like playing tourist in my own city so I’ll be going to Winter Wonderland in Hyde Park, visiting the new Scandinavian Christmas market in south west London and catching up on one or two art exhibitions.