How do you know where your next project will come from?

Posted on: October 7th, 2013

Every Monday morning, I get a useful and informative email from Jo James at Amber Life called Make Your Mondays Matter.

Today’s email asked us to think about where we have got our business from so far this year. For example, is it from client referrals, repeat business, networking, social media, email marketing, speaking at events and so on.

I thought this would be a useful exercise to do and I discovered that, overwhelmingly, my source of writing projects comes from repeat business. Next is referrals and next is social media.

So why not take a  moment to follow Jo’s advice and see where you work comes from?

What you focus on, you get more of

Posted on: August 17th, 2013

I’m a great believer in what you focus on, you get more of.

You know how it is: if you get into a negative state and think negative thoughts, you end up attracting even more negative stuff.

Or, a totally different example: if you haven’t seen or heard from a friend for ages, they suddenly pop into your thoughts for no reasons and then a few minutes later you see an email from them in your inbox or they call you on the phone. How many times have you had that?

A focus on new business

Earlier this week, my own focus was on new business. On Monday morning, I sussed out who to contact from clients I hadn’t heard from in a while and then got in touch with them. I also sent out emails to about 60 or so of my contacts, letting them know that my marketing push for September would be finding tone of voice projects.

10 things clients/potential clients actually said (really)

Posted on: February 24th, 2011

These are real things that clients – and potential clients – have said to me over the years. And you can see why the potential clients didn’t turn into actual clients.

‘Sorry it’s taken us so long to go through the copy. However, we can’t move the deadline, so can you turn it round for us really quickly?’

‘I really like your work but you’re too expensive for me. Can you recommend anyone cheaper?’

‘I know it’s Friday lunchtime but can you work over the weekend and get this to us on Monday morning?’ To which I replied: ‘No problem. I charge double for weekend working.’ To which the client replied: ‘I’m sure it can wait until Wednesday.’

‘Thanks for your quote. Now can you give me a really good discount?’

‘Sorry we haven’t paid you yet but we posted a new cheque book to our accounts lady and the postman’s cart was stolen.’