Three ways to ramp up your social media presence in 2014

Posted on: January 12th, 2014

As freelancers, it’s important to keep our skills up to date and, last year, my training investment was in social media. I have been pretty active on some social media platforms for about two or three years but things changes so rapidly that I wanted to invest time and money in 2013 on making sure I was up to speed with what’s going on.

I was very impressed with the three training courses I went on, so I thought I’d share them with you.

1. Pinterest

I took Melanie Duncan’s course, The Power of Pinning. This is a video-based course you take in your own time that shows you how to use Pinterest for your business. Apart from explaining everything you need to know about how Pinterest works, it shows you how to drive traffic from Pinterest to your website – and thus drive sales. Here are my boards on Pinterest. 

My 2013 round up of handy social media tips

Posted on: December 9th, 2013

Your four-step guide to achieving your social media strategy

Posted on: December 2nd, 2013

Sometimes December can be a quiet month for freelancers. Clients come to the end of their annual budgets and they focus their thoughts on Christmas festivities. So, if you have a less busy period ahead of you, this month is the ideal time to plan out 2014.

I have written several posts about goals and strategy – links to these are the end of this post. The focus of this week’s post is about planning your social media strategy for 2014.

Step 1

It’s very easy for social media to be a hugely time consuming, so you need to take a step back and work out your reason for being there. For example, is it:

  • to sell products?
  • to gain new followers so you can increase the number of people on your email mail list?
  • to position yourself as an expert in your sector?
  • to promote your blog?
  • to showcase your work?
  • to drive people to your website?
  • or is it for another reason entirely?

Handy tips and cheat sheets to help with your social media

Posted on: April 22nd, 2013

This week’s blog post contains tips, cheat sheets and infographics to help with your social media campaigns.

  • This link will enable you to access a series of social marketing cheat sheets for Twitter, Facebook, LinkedIn, Pinterest & Instagram, Blogging and Google+.

An easy way to jazz up your Facebook page posts

Posted on: April 7th, 2013

Thanks to Alicia Cowan, I have learned a great way to make my Facebook page posts look more engaging and visually appealing. I use Picmonkey.

So, while my page updates used to look like this (and rarely got any interaction):

They now look like this:

Five tips for updating your new Facebook business page

Posted on: April 10th, 2012

Whether you like it or not, if you have a Facebook business page, you will now be on the new Timeline format.

Thanks to a really useful webinar from Alicia Cowan and Tamsin Fox-Davies last week, I now have all the information I need to implement these changes. (Not that I’ve done them all yet, mind you.)

So here are five tips I gained from their webinar that I’m going to share with you.

1. Use a striking cover photo

It needs to be eye catching and should represent what you do. It also needs to be 851 pixels wide x 315 highs. Here’s the photo I have chosen for my Marketing Copywriter business page.