There are entire books devoted to the subject of search engine optimization (SEO) – indeed, I took an 8-module course on SEO earlier in the year which filled an entire ring binder. So this post is an overview to give you the essentials on how to optimize your site’s rankings on Google and other search engines.
There are basically three things that are key when it comes to getting your site optimized for search engines:
There’s not much more to say regarding point 3, so the focus of the rest of this post is on links and keywords.
I use Google’s free keyword tool because I don’t want to pay a monthly subscription for a keyword tool service when Google’s offering is perfectly adequate.
Anyhow, having said that, it’s definitely worth signing up to a week’s free trial of Wordtracker. Here’s why:
You can download a free 34-page pdf called ‘Keyword Basics’. It covers stuff such as:
Then there’s a series of seven videos (they send one to you every day during your week’s trial) which cover the following topics: