Handy tips and cheat sheets to help with your social media

Posted on: April 22nd, 2013

This week’s blog post contains tips, cheat sheets and infographics to help with your social media campaigns.

  • This link will enable you to access a series of social marketing cheat sheets for Twitter, Facebook, LinkedIn, Pinterest & Instagram, Blogging and Google+.

How to optimize your website for search engines

Posted on: July 26th, 2011

There are entire books devoted to the subject of search engine optimization (SEO) – indeed, I took an 8-module course on SEO earlier in the year which filled an entire ring binder. So this post is an overview to give you the essentials on how to optimize your site’s rankings on Google and other search engines.

There are basically three things that are key when it comes to getting your site optimized for search engines:

  1. The number of links that point to your site
  2. The keywords you use
  3. How often you update your content. Quite simply, the more regularly you update your site or your blog, the more often the search engines will crawl it.

There’s not much more to say regarding point 3, so the focus of the rest of this post is on links and keywords.

Three reasons to sign up for a free trial of Wordtracker

Posted on: March 1st, 2011

I use Google’s free keyword tool because I don’t want to pay a monthly subscription for a keyword tool service when Google’s offering is perfectly adequate.

Anyhow, having said that, it’s definitely worth signing up to a week’s free trial of Wordtracker. Here’s why:

Reason 1

You can download a free 34-page pdf called ‘Keyword Basics’. It covers stuff such as:

  • how search engines work
  • how to choose your best keywords
  • how to use keywords in your web copy
  • how to build keyword-rich inbound links

Reason 2

Then there’s a series of seven videos (they send one to you every day during your week’s trial) which cover the following topics: