4 ways to keep motivated if you’ve just lost a juicy project

Posted on: April 30th, 2012

There’s nothing more dispiriting when you work for yourself than to be told you haven’t won that interesting (and lucrative) new project you were going for.

No matter what the reason was (you were too expensive, someone else had more relevant experience, we chose someone local), it still rankles to know you have just missed out on a rather nice slice of much-needed new business.

And, if you’re not careful, it can dent your confidence a bit. (It shouldn’t do, because you’re just as great at what you do today as you were yesterday before you got the news.)

Here are four things you can do to help ensure your confidence remains high and to help motivate you to find your next new project.

1. Keep a log of every compliment your clients send to you

How to pinpoint your ideal client

Posted on: March 25th, 2011

A crucial part of your marketing plan is working out what kind of clients you want to attract. So here are three important questions you’ll want to ask yourself:

Q1: Who is my target audience?

Think hard about exactly who you want to aim at. Don’t be vague with statements such as ‘women’ or ‘SMEs’ or ‘design agencies’.

Instead, refine it down to something like:

  • ‘Working mothers aged 30-45 who want to improve their cooking skills.’
  • ‘Technology businesses in the Thames Valley with a turnover of £1-£5 million.’
  • ‘Web design agencies with between 5-20 staff located in the London postcodes of SW and W.’