My 2013 round up of handy social media tips

Posted on: December 9th, 2013

As we are fast approaching the end of the year, I thought I’d share a few ‘handy tips’ posts from 2013 on the subject of social media – in case you missed them.

10 tips to raise your profile on Pinterest

Nine tips to improve your LinkedIn profile

Handy tips and cheat sheets to help with your social media

An easy way to jazz up your Facebook page posts

Your five step guide to writing guest blog posts

9 tips to improve your LinkedIn profile

Posted on: July 15th, 2013

1. Use keywords

Think what people might type in to find someone like you and use these words in your title, your skills and expertise, your summary and your experience. Here are the words I use in my job title.

Marketing copywriter Tone of voice specialist Web writer Blog course author
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Handy tips and cheat sheets to help with your social media

Posted on: April 22nd, 2013

This week’s blog post contains tips, cheat sheets and infographics to help with your social media campaigns.

  • This link will enable you to access a series of social marketing cheat sheets for Twitter, Facebook, LinkedIn, Pinterest & Instagram, Blogging and Google+.

Five ways to be found on LinkedIn

Posted on: August 28th, 2012

Whether you are looking for a new job or seeking new clients, LinkedIn is an effective tool to help with both. But, to achieve any measure of success on LinkedIn, you need to make it easy for people to find you.

Here are five ways:

1. Optimise your profile with keywords

Say you are a freelance PR person based in Kent specialising in technology, what are the keywords people would use to search for someone like you? It wouldn’t be ‘Owner, Stacey Miles PR’. People are much more likely to type in something like ‘Technology PR expert’ or maybe ‘Technology PR, Kent’ if they want someone local.

When you have sussed out the most appropriate keywords for you, include them in:

  • Your profile headline
  • Your summary
  • Your skills
  • Your past and present jobs
  • Links to your website (tip: change ‘My website’ into something that’s keyword rich)
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Five tips to help you get more out of LinkedIn

Posted on: July 9th, 2012

If you don’t already have an impressive LinkedIn profile, then you should take some time to beef it up because, if a prospective client wants to do a bit of research on you, you can be sure they will make a point of seeking you out on LinkedIn.

I’ve done a number of LinkedIn tips blog posts over the past couple of years (see below) and  here are five more to help you get the most out of LinkedIn:

1. Make it easy for people to get in touch with you. 

So put your contact details in your summary. I include my email address but not my phone number. However it’s entirely up to you if you opt to be contacted by phone.

2. Ask yourself what you actually want to get out of LinkedIn.

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Use Wordle to make your LinkedIn profile keyword rich

Posted on: June 18th, 2012

LinkedIn is a great way for potential clients to find you. But in order for them to discover you, you need to ensure your LinkedIn profile contains the keywords and phrases that these potential customers are typing in when they do their searches.

If you aren’t quite sure what those keywords might be, have a play with Wordle.  It’s a word cloud generator that’s free to use. All you have to do is copy and paste a job description you have found in the internet that describes what you do and Wordle will create a word cloud. The big words you can see are the ones that appear most frequently and those big words are words are the keywords you need to use.

Here is a Wordle word cloud for my LinkedIn profile. I call myself a marketing copywriter and SEO webwriter and these words do stand out but I could probably do with ‘copywriter’ being a bit more prominent. So it’s a case of editing my profile and adding that word in a couple of times somewhere.