A crucial part of your marketing plan is working out what kind of clients you want to attract. So here are three important questions you’ll want to ask yourself:
Q1: Who is my target audience?
Think hard about exactly who you want to aim at. Don’t be vague with statements such as ‘women’ or ‘SMEs’ or ‘design agencies’.
Instead, refine it down to something like:
- ‘Working mothers aged 30-45 who want to improve their cooking skills.’
- ‘Technology businesses in the Thames Valley with a turnover of £1-£5 million.’
- ‘Web design agencies with between 5-20 staff located in the London postcodes of SW and W.’