Why you should rest AND plan your 2012 marketing at Xmas

Posted on: December 13th, 2011

In my part of the world, the whole country seems to come to a grinding halt between Christmas Eve and New Year. For us freelancers, it’s a great time to go on holiday, as no clients are around. (If you’ve got the dosh to go away, in these straitened times.)

If you’re not one of the lucky few who can afford a festive vacation, it’s still a great time to take a break and put your feet up. Sweep aside invoices, marketing plans and timesheets. Instead, watch old movies, catch up with friends and go for walks.

For me, I’ll be seeing friends who will be over from the US, friends who now live in the country, as well as my sister and her family. And I’ll be sure to have my nose in a novel or two. I also like playing tourist in my own city so I’ll be going to Winter Wonderland in Hyde Park, visiting the new Scandinavian Christmas market in south west London and catching up on one or two art exhibitions.

How to market your freelance services: part 4

Posted on: October 7th, 2010

5 tips for successful networking

“I’ve never got any business from networking.”

“I hate networking.”

“Networking takes up too much time.”

I’ve said all of this in the past, but things changed when I discovered how networking could work for me. Here are my five tips:

1. Join the group that’s the right fit for you

There are 1001 networking groups out there. Do your homework and find the group that’s going to be right for you.  Go along as a guest to see what you think before you commit yourself to a year’s membership.

2. Be clear about who you want to meet

Are you intent on meeting solicitors from small law firms? Or maybe your target audience is marketing managers in the pharmaceutical industry? Whoever it is, tell the group organiser exactly who you want to network with. Then, if it’s a sit-down meal, ask to be sat next to them. Or, if it’s a stand-up event, ask to be introduced to them. Don’t leave the opportunity to network with them to chance.

How to market your freelance services: part 2

Posted on: June 14th, 2010

Get a website

If you read my earlier post about setting SMART goals you should by now have worked out where you want to get to and by what means (strategy) you are going to get there.

This next post in the series is about promoting your freelance services with a website. If you’ve been freelance for a while now, you probably have a web presence already. If so, does your site do you justice? Whether you’re working on a brand new site or about to revamp your existing one, here are some tips on how to maximise your presence online.

  • If budgets are tight, why not go for a WordPress site? They’re free and there are lots of design templates to choose from. If you’re not familiar with how WordPress works, you might want to employ the services of someone techie who can set the site up for you. (I did.) The great thing about WordPress is you can easily update the content of the site yourself without needing to hire a web designer to do it every time. (This blog is based on WordPress.)

How to market your freelance services: part 1

Posted on: June 7th, 2010

Create a marketing plan

This is the first in a series of posts about how to market your freelance services.

Before you embark on any kind of marketing, you will need to devise a marketing plan. Otherwise, you’ll be undertaking a series of ad hoc activities without any purpose or focus.

Be SMART

The first part of any marketing plan is to set your goals. This helps you map out what it is you want to achieve with your freelance business. The goals you set will need to be SMART. This stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-based

So SMART goals would be:

“I want to have five new business-to-business clients by the end of the year.”