Two tips to help you achieve your freelance goals for 2014

Posted on: April 6th, 2014

We are now in the second quarter of 2014 (and, in the UK, it’s now the start of the new tax year) so it’s probably a good time to reflect on what happened in your freelance business between the beginning of January and the end of March.

Take out your list of goals you want to achieve for 2014. How much progress have you made towards achieving them?

Don’t worry if you haven’t much all that much headway yet, you still have nine months to go until the end of this year.

TIP 1: Just make sure you take one action today towards achieving the first goal on your list. And another action tomorrow, and so on…

Have you achieved the income targets you set yourself? If so, congratulations! If not, do you know what the reason might be? It might be because something was out of your control, such as the client decided to cancel the project, or they took the work in-house, or you were off sick for a couple of weeks and couldn’t earn anything.

How do you know where your next project will come from?

Posted on: October 7th, 2013

Every Monday morning, I get a useful and informative email from Jo James at Amber Life called Make Your Mondays Matter.

Today’s email asked us to think about where we have got our business from so far this year. For example, is it from client referrals, repeat business, networking, social media, email marketing, speaking at events and so on.

I thought this would be a useful exercise to do and I discovered that, overwhelmingly, my source of writing projects comes from repeat business. Next is referrals and next is social media.

So why not take a  moment to follow Jo’s advice and see where you work comes from?

What you focus on, you get more of

Posted on: August 17th, 2013

I’m a great believer in what you focus on, you get more of.

You know how it is: if you get into a negative state and think negative thoughts, you end up attracting even more negative stuff.

Or, a totally different example: if you haven’t seen or heard from a friend for ages, they suddenly pop into your thoughts for no reasons and then a few minutes later you see an email from them in your inbox or they call you on the phone. How many times have you had that?

A focus on new business

Earlier this week, my own focus was on new business. On Monday morning, I sussed out who to contact from clients I hadn’t heard from in a while and then got in touch with them. I also sent out emails to about 60 or so of my contacts, letting them know that my marketing push for September would be finding tone of voice projects.

The Smart Business Guide to Winning New Work

Posted on: March 17th, 2011

Winning new work is easy, isn’t it? It’s all about selling your services to others.

Fine in theory.

But I’d rather eat cold black pudding than make a new business presentation. However, if we don’t get a regular flow of new clients, our freelance business won’t prosper.

Thank goodness, then, for Pawel Grabowski’s new e-book: The Smart Business Guide to Winning New Work.

Pawel started his blog ‘Self Employed Cafe‘, about the same time I started this blog. A few days ago, he sent me a copy of the e-book he’s just completed and asked if I’d give it the once over.

If, like me, you hate the thought of putting your ‘sales hat’ on, then this book is for you. What I really like about it is the fact it doesn’t just focus on WHAT you need to do. It also shows you HOW to do it.