Three ways to ramp up your social media presence in 2014

Posted on: January 12th, 2014

As freelancers, it’s important to keep our skills up to date and, last year, my training investment was in social media. I have been pretty active on some social media platforms for about two or three years but things changes so rapidly that I wanted to invest time and money in 2013 on making sure I was up to speed with what’s going on.

I was very impressed with the three training courses I went on, so I thought I’d share them with you.

1. Pinterest

I took Melanie Duncan’s course, The Power of Pinning. This is a video-based course you take in your own time that shows you how to use Pinterest for your business. Apart from explaining everything you need to know about how Pinterest works, it shows you how to drive traffic from Pinterest to your website – and thus drive sales. Here are my boards on Pinterest. 

My 2013 round up of handy social media tips

Posted on: December 9th, 2013

Your four-step guide to achieving your social media strategy

Posted on: December 2nd, 2013

Sometimes December can be a quiet month for freelancers. Clients come to the end of their annual budgets and they focus their thoughts on Christmas festivities. So, if you have a less busy period ahead of you, this month is the ideal time to plan out 2014.

I have written several posts about goals and strategy – links to these are the end of this post. The focus of this week’s post is about planning your social media strategy for 2014.

Step 1

It’s very easy for social media to be a hugely time consuming, so you need to take a step back and work out your reason for being there. For example, is it:

  • to sell products?
  • to gain new followers so you can increase the number of people on your email mail list?
  • to position yourself as an expert in your sector?
  • to promote your blog?
  • to showcase your work?
  • to drive people to your website?
  • or is it for another reason entirely?

10 tips to raise your profile on Pinterest

Posted on: September 28th, 2013

1. Create original content

80% of pins on Pinterest are people repinning other people’s images. So you need to make sure you create your own content that others will repin so you.

2. Use key words

Make sure you add key words to your captions so people can find your pins easily. And don’t forget to add your website url to help drive traffic back to your site.

3. Add a Pinterest plug-in to your Facebook page

Five Ways Pinterest Can Help Grow Your Business

Posted on: August 10th, 2013

If your business doesn’t have a Pinterest account, now might be a good time to get one. This relatively new social media platform has become immensely popular in a relatively short period of time.

Instead of focusing on the latest news and personal updates, as with Facebook and Twitter, Pinterest allows people to find users with common interests and share ideas visually. Pinterest users create boards where they pin images of things like recipes they’d like to make, home décor ideas, and fashion tips.

Tags: ,

Handy tips and cheat sheets to help with your social media

Posted on: April 22nd, 2013

This week’s blog post contains tips, cheat sheets and infographics to help with your social media campaigns.

  • This link will enable you to access a series of social marketing cheat sheets for Twitter, Facebook, LinkedIn, Pinterest & Instagram, Blogging and Google+.