Posted on: February 8th, 2012
I continue to be surprised when people think search engine optimisation (SEO) is only about inserting the right keywords in the right places. While this is, indeed, an important element of SEO, there are other factors that work in tandem and you need to employ all of them.
So here’s a quick recap of the OTHER things you need to be doing to rise up the Google rankings:
Ensure your site is engaging
I’m told that Google records how long a visitor spends on your site and this will impact your search position. So, if Google sees people are taking time to read your site, then they figure it must have content that’s of interest. After all, Google’s role is to provide relevant information. That means you need to have a site that looks engaging, has compelling content, and makes visitors want to click through and find out more.
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Posted on: July 26th, 2011
There are entire books devoted to the subject of search engine optimization (SEO) – indeed, I took an 8-module course on SEO earlier in the year which filled an entire ring binder. So this post is an overview to give you the essentials on how to optimize your site’s rankings on Google and other search engines.
There are basically three things that are key when it comes to getting your site optimized for search engines:
- The number of links that point to your site
- The keywords you use
- How often you update your content. Quite simply, the more regularly you update your site or your blog, the more often the search engines will crawl it.
There’s not much more to say regarding point 3, so the focus of the rest of this post is on links and keywords.
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Posted on: December 9th, 2010
You can read entire books on the subject of SEO and sign up to all kinds of courses but if you don’t have the time/inclination/funds to do that, here are five SEO tips that will help your blog or your website achieve higher search engine rankings.
1) Find keywords
And make sure you make a list of the right keywords. These are the words your readers/potential clients are actually typing into search engines – not the words you think they should be typing in.
Use Google’s free keyword tool to see what people have actually typed in to reach your site. You might be surprised by what you see. There are lots of paid-for keyword search tools around but I haven’t used any of these, so I can’t really comment on how good they are.
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