Four Things You Need to Know About Online Promotion

Posted on: March 11th, 2013

Welcome to guest writer, Pawel Grabowski.

A website is an absolute must for any business, startup and established business alike. But I am sure that’s something you know already.

I am sure you also know why. It’s the best way to get prospects to find your business.

Usually though the problem starts at how to promote it online.

Let’s face it, it’s quite easy to get lost in the wealth of internet marketing techniques, especially when you are only starting out.

There’s the SEO, Pay Per Click Advertising, Content, Video,Email or SMS Marketing, Social Media and that’s only the tip of the iceberg.

Then each of those has its own tricks and techniques that make them successful or not.

It’s all intimidating to say the least.

That’s why I decided to write up a short introductory guide to what you really need to know about promoting your business online.

How to optimize your website for search engines

Posted on: July 26th, 2011

There are entire books devoted to the subject of search engine optimization (SEO) – indeed, I took an 8-module course on SEO earlier in the year which filled an entire ring binder. So this post is an overview to give you the essentials on how to optimize your site’s rankings on Google and other search engines.

There are basically three things that are key when it comes to getting your site optimized for search engines:

  1. The number of links that point to your site
  2. The keywords you use
  3. How often you update your content. Quite simply, the more regularly you update your site or your blog, the more often the search engines will crawl it.

There’s not much more to say regarding point 3, so the focus of the rest of this post is on links and keywords.

It’s time to step up your SEO

Posted on: November 2nd, 2010

SEO is key if you’re a blogger or you create other online content. Luckily, SEO is not rocket science; it’s just a matter of knowing what to do, and doing it consistently. Once you’ve created valuable, reader-focused content, you got to:

1. Do keyword research.
2. Optimize your content.
3. Build links to your site.

That’s basically it. By effectively and consistently doing these tasks, you’ll achieve higher rankings and more targeted traffic.

Scribe SEO software

For the past few months, I’ve been using Scribe SEO software to help me with my SEO.

Scribe SEO makes it easy to optimize your content, thereby stepping up your traffic and search rankings. Here’s how it works: