Dave Marcello is co-founder of Collabo, a virtual water cooler for solopreneurs. Following a ten-year stint as Director of a marketing agency, he is now a freelance creative marketer for startups and small businesses.
At some point in every freelancer’s career, you come to the understanding that no matter what your specific skill set is, the ability to consistently identify and close new business is the lifeblood of your operation. But aside from schmoozing networks and attending industry events, I find many solopreneurs have difficulty in the business development area. Never fear, there is hope! It can be found in a similar scrappy-and-crafty work environment: startups.
For a just-born, early-stage startup, there is a magnifying glass over every effort made to acquire and grow its customer base. And with limited budgets, laser focus, and unbridled passion, there are plenty of parallels between startups and freelancers. Here are six ways you can adopt a similar approach to increasing both the quality and quantity of new clients.