When I started up my copywriting business, I had no marketing budget to play with. Over a year later, I still don’t: not because I can’t afford one, but because I don’t need one. Right back in the beginning, I was talked into using Twitter in a personal capacity by friends and family, who had got there way ahead of me.
But once I saw how other people were successfully using Twitter as a free tool to market their businesses, I started to apply their approach to my own company. Since then, my biggest contracts have come through Twitter and I use it every day to build my business and win more clients. Most of my business now comes from word-of-mouth recommendations – and that’s really what Twitter is all about.
I’ve come across a few people in the past couple of weeks who are just starting out on Twitter, so I thought it might be useful to do a Q&A-style post to help answer any queries you may have if you’re a newbie.
1. What does retweet mean?
Retweet (or RT) means forwarding a tweet you’ve received to all your followers.
2. What’s a hash tag?
Hashtags (#) are really useful for searching specific conversations/topics. So, if you write a tweet that’s aimed at freelancers, you could add #freelancer or #freelancing to it and anyone who’s searching on those terms will see your message.
They’re also used a lot around events. So, for example, I went to a conference recently called Women Unlimited and everyone who tweeted about it used the hashtag #WUC2011. That meant, anyone who wanted to be kept up to speed about what was happening at the event simply searched #WUC2011 and they could see all the tweets relating to it.
If you spend a lot of time researching and writing a blog post, you’ll want to ensure as many people as possible actually read it – and forward it to their friends. Publish an article without telling anyone and it’s unlikely to get much of a wide readership.
Here are some ways you can promote your blog posts:
Talk about them on Twitter
Send out at least three tweets to promote your latest post, at different times of the day. And don’t forget to schedule them so you can reach people in various time zones. If you’ve written an important post that you are particularly proud of, or that you think will resonate with a lot of people, add ‘Pls RT’ to the end of your tweet. You’ll be surprised how many people will retweet it for you.
Link your blog to LinkedIn