I use Google’s free keyword tool because I don’t want to pay a monthly subscription for a keyword tool service when Google’s offering is perfectly adequate.
Anyhow, having said that, it’s definitely worth signing up to a week’s free trial of Wordtracker. Here’s why:
You can download a free 34-page pdf called ‘Keyword Basics’. It covers stuff such as:
- how search engines work
- how to choose your best keywords
- how to use keywords in your web copy
- how to build keyword-rich inbound links
Then there’s a series of seven videos (they send one to you every day during your week’s trial) which cover the following topics:
- Day 1: Search engine success starts with keywords
- Day 2: Assess your market with keyword research
- Day 3: How to build an effective keyword strategy
- Day 4: How to optimize your web content
- Day 5: Pay per click (PPC) for testing and profit
- Day 6: How to use keywords in linking text
- Day 7: Expand into new markets (and beat your competition)
If you’re like me and you soon forget all the detail of what you’ve been watching, you can download transcripts of the videos, complete with screen grabs etc for future reference.
And then, of course, you get a whole week when you can do in-depth keyword research for free. Wordtracker is clearly more feature-rich than Google (but then it does cost $69 a month) so it’s worth spending some time researching your keyword lists.
There’s a 30-minute tutorial that shows how to use Wordtracker but I found it easy to grasp without needing to watch it.
What kind of keyword tools do you use? And why?