When you’re freelance, your blog is an important marketing tool. It raises your profile, it positions you as an expert in your niche, and it helps to drive traffic to your website. But, truth be told, most blogs don’t make it past the first six months. That’s because it takes hard work – and a lot of time – to post regular articles and build a loyal following.
So, if you’re struggling with your blog or want to get your first blog off the ground, here are my three recommendations:
About a year ago, I downloaded a 50-page, free report from the Australian blogger, Yaro Starak. Called the Blog Profits Blueprint, it’s packed full of invaluable information on how to become a successful blogger. It covers everything from how to create great content, to how to market your blog, to how to make money from blogging.
This is another free report, from another Australian-based blogger. Gideon Shalwick knows everything there is to know about adding video to your blog. His free report, Rapid Video Blogging, extends to 80 pages of excellent information, showing just how easy it is to create videos for your blog – which you can also upload to your YouTube channel. And, with literally millions of people searching on YouTube every single day, you really do need to have a presence there if you want to build your blog following.
A great tip I learned from Gideon was you don’t even need a camera to start video blogging! I don’t own a video camera but I have been able to create short, text-based videos which I’ve uploaded to YouTube. You can check them out on my YouTube channel.
This is an e-book from another blogger, Darren Rowse. And guess what? He’s also Australian. It’s not free – it costs $19.95 (which is about £12.80 or €15.80 at current exchange rates) – but it’s an excellent step-by-step guide that gives you 31 practical tasks to help you dramatically improve your blog. Download 31 Days to Build a Better Blog.
I’m part way through implementing Darren’s tasks and the thing I really like about his e-book is that I’m given something to action each day. AND accompanying that is some great instruction on both the WHY and HOW of the task of the day. For example, he explains how to come up with fresh ideas for new posts, how (and why) to create a ‘sneeze’ page, and why you should team up with a blog buddy.
Are there any free reports or e-books about blogging that you’d recommend?
And, what steps have you implemented to take your blog to the next level?