If you work all day, every day on client projects, when do you have time to take a step back and take a strategic look at your freelance business?
It’s great to be busy but it’s easy to get so caught up in client work that you lose sight of where you’re going. So, set aside an hour in the next couple of days to ask yourself the following questions.
- What do I want to achieve with my freelance business?
- Where do I want to be in five years’ time?
- What do I want to be earning?
- What have been the projects I’ve worked on that I’ve enjoyed the most? Why did I enjoy them?
- Are these the kind of projects I want to concentrate on in future?
- Who is my ideal client?
- What sales and marketing programme will I need to implement in order to find these new clients?
- Are there additional /complementary services I could be offering?
- What training do I need to invest in/what new things do I need to learn?
- What do I need to change/what steps do I need to put in place in order to achieve my vision?
Be as specific as possible in your answers. The more measurable and the clearer your replies, the easier it will be to know whether you have succeeded or not.
Then, once you’ve answered these questions, you’ll need to draw up a project plan with all the actions you need to undertake in order to achieve your vision.
Remember: you can’t eat a whole elephant at once, but you can eat it a bit at a time. So take baby steps and try to achieve at least one task on your project plan per week.