Useful tips on how to make the most of client testimonials

Posted on: January 20th, 2011

Client testimonials are a powerful tool in your armoury as they are proof that other people are happy to say great things about you.

The client testimonial page on my copywriting website is the most visited page on the site. In fact, I once got a web writing project purely on the strength of my testimonial page.

The new client, who had never met me, said: “I’m not looking at any other copywriter. I know two of the people quoted on your testimonial page and if they say good things about you, then I believe them.”

How to get testimonials

1. Ask for them. You’ll be surprised how many clients will be happy to provide you with one.

2. When a client sends you a ‘thank you’ email for doing such a great job, ask them if you could use this as a testimonial. They will almost always say ‘yes’.

Ask for testimonials that are specific

When I was collecting testimonials for my website, I gave each client a particular topic to focus on. I didn’t want a dozen quotes saying general stuff such as “Carole is a great copywriter”.

Instead, they talk about such subjects as my ability to interrogate a brief, and the fact that I always meet deadlines, that I’m a ‘safe pair of hand’s etc etc.

That way, people reading my testimonials page can get a good understanding of both me and the way I work.

Where to use testimonials

  • On your website
  • On your LinkedIn profile
  • In sales letters/e-mailshots
  • In your printed literature
  • On your Facebook business page
  • You could even think about including one in your email signature – but be sure to have a series that you change on a regular basis.

How testimonials can overcome a negative

A testimonial can also be an effective way of overcoming what might be perceived as a negative. For example, if your rates are higher than most of your competitors, you might ask a client to write: “Although XYZ’s rates were higher than other writers I’d used before, the quality of his work was far superior and he also completed the job well ahead of the deadline.”

What’s your technique for getting testimonials?

And have you ever won new business purely on the strength of a good client quote?

Related posts on how to raise your profile.

7 Responses to “Useful tips on how to make the most of client testimonials”

  1. [...] Useful tips on how to make the most of client testimonials … [...]

  2. I usually asked for clients testimonials after the email that says everything’s great, I’m happy and you can invoice me. But recently, I started using LinkedIn recommendations after some of my readers brought it up. It’s been very helpful because we can recommend each other through the system and add them to our sites if we like.

  3. Freelance FactFile
    January 20th, 2011

    Yes, I love LinkedIn for getting recommendations! I’ve got seven on my profile. Four of them I asked for and three just appeared unsolicited. :)

  4. [...] This post was mentioned on Twitter by Carole Seawert, Carole Seawert, Tanya Rennick, Douglas Holland, Sarah Green and others. Sarah Green said: RT @CaroleSeawert: Some useful tips on how to make the most of client testimonials. [...]

  5. Daquan Wright
    January 27th, 2011

    This is awesome. :D

    I’m going to shortly establish my blog and portfolio. I need to get a testimonial from my client, but I know he won’t mind.

  6. Freelance FactFile
    January 27th, 2011

    Hi Daquan

    Glad you liked the post. I’m sure your client won’t mind giving you a testimonial. It’s best to have about three client quotes – otherwise it might look like only one person wants to say nice things about you. :)

  7. sudha
    October 4th, 2011

    A great customer testimonial demonstrates your company’s value and why someone hired/purchased from you. Beyond showing that your customer is happy, the testimony explains their problem or pain point in some detail as well as the impact or opportunity cost of not solving it. Ideally the testimonial is persuasive to your best prospect; they identify with the situation and are compelled to reach for the phone or fill out that “contact me” form on your website.

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