What you focus on, you get more of

Posted on: August 17th, 2013

I’m a great believer in what you focus on, you get more of.

You know how it is: if you get into a negative state and think negative thoughts, you end up attracting even more negative stuff.

Or, a totally different example: if you haven’t seen or heard from a friend for ages, they suddenly pop into your thoughts for no reasons and then a few minutes later you see an email from them in your inbox or they call you on the phone. How many times have you had that?

A focus on new business

Earlier this week, my own focus was on new business. On Monday morning, I sussed out who to contact from clients I hadn’t heard from in a while and then got in touch with them. I also sent out emails to about 60 or so of my contacts, letting them know that my marketing push for September would be finding tone of voice projects.

Two projects materialise…

The next day, I was asked to take on a four-day web writing project. This call was totally out of the blue and not from any of the people I had contacted on Monday. The day after that, I was in a briefing meeting with a new client for a corporate brochure. I asked to see their tone of voice guidelines so I could have a clear steer on the style it needed to be written in. It turned out they didn’t have any. However, they knew they really should have these in place and so they asked me if I could do this as a separate project.

On Monday I had focused on getting tone of voice projects and by Wednesday I had one.

…then a third

The day after that (Thursday) a design agency I work with called me to say that the in-house publication project that didn’t happen in the spring was now going ahead and could I write it in September?

…and a fourth

I am writing this blog post on Friday lunchtime. An hour ago, I got an email saying could I please write four A4 brochures starting w/c August 26?

I wonder if another project will pop up out of nowhere?

I’d be interested to hear what examples you have of ‘what you focus on you get more of’.

Image courtesy of Jeroen van Oostrom / FreeDigitalPhotos.net

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