LinkedIn is a great way for potential clients to find you. But in order for them to discover you, you need to ensure your LinkedIn profile contains the keywords and phrases that these potential customers are typing in when they do their searches.
If you aren’t quite sure what those keywords might be, have a play with Wordle. It’s a word cloud generator that’s free to use. All you have to do is copy and paste a job description you have found in the internet that describes what you do and Wordle will create a word cloud. The big words you can see are the ones that appear most frequently and those big words are words are the keywords you need to use.
Here is a Wordle word cloud for my LinkedIn profile. I call myself a marketing copywriter and SEO webwriter and these words do stand out but I could probably do with ‘copywriter’ being a bit more prominent. So it’s a case of editing my profile and adding that word in a couple of times somewhere.
If you’re looking for other ways to improve your LinkedIn profile, here are some previous posts I’ve written that you might find helpful.
New linked in features that invade your privacy (and so should be changed)