Use Wordle to make your LinkedIn profile keyword rich

Posted on: June 18th, 2012

LinkedIn is a great way for potential clients to find you. But in order for them to discover you, you need to ensure your LinkedIn profile contains the keywords and phrases that these potential customers are typing in when they do their searches.

If you aren’t quite sure what those keywords might be, have a play with Wordle.  It’s a word cloud generator that’s free to use. All you have to do is copy and paste a job description you have found in the internet that describes what you do and Wordle will create a word cloud. The big words you can see are the ones that appear most frequently and those big words are words are the keywords you need to use.

Here is a Wordle word cloud for my LinkedIn profile. I call myself a marketing copywriter and SEO webwriter and these words do stand out but I could probably do with ‘copywriter’ being a bit more prominent. So it’s a case of editing my profile and adding that word in a couple of times somewhere.


Here’s that link to Wordle again.

If you’re looking for other ways to improve your LinkedIn profile, here are some previous posts I’ve written that you might find helpful.

10 ways to beef up your LinkedIn profile

Do you know these 11 things you can do on LinkedIn?

Five things you should never do on LinkedIn

New linked in features that invade your privacy (and so should be changed)

How to position yourself as an expert  

How to link your WordPress blog to your LinkedIn profile


18 Responses to “Use Wordle to make your LinkedIn profile keyword rich”

  1. Rati Murty
    June 18th, 2012

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something.
    I think that you can do with some pics to drive the message home a bit, but other than that, this is wonderful blog.

    A great read. I’ll definitely be back.

  2. Carole Seawert
    June 19th, 2012

    Thanks for your kind words, Rati. I take your point about pics – maybe I’ll include some screen shots in future posts.

  3. Anso
    June 19th, 2012

    It’s a great idea but you need an Atom or RSS feed to create a Wordle, and a LinkedIn profile do not have one, so I was curious to know how you managed to create one. Thanks!

  4. Carole Seawert
    June 19th, 2012

    I just pasted some text into the Wordle site. Then I printed it out and scanned it as a pdf. Bit longwinded I know, but that’s how I did it.

    You can use any text – you don’t need a LinkedIn profile to try it out. I was just using LinkedIn as an example to show you how to see what your keywords on your profile might look like.

    Hope that helps.

  5. Anso
    June 19th, 2012

    Yes it’s really helpful, thanks for your reply!

  6. Carole Seawert
    June 19th, 2012

    My pleasure! :o )

  7. Tam Brown
    June 19th, 2012

    On you can make more images with your text.

  8. Carole Seawert
    June 19th, 2012

    Thanks for sharing that link!

  9. Carole
    June 21st, 2012

    I’ve just discovered how you can save the Wordle file. Press ‘print’ and then save as Adobe pdf.

  10. Katrina Collier
    June 29th, 2012

    Carole that is brilliant! Thank you for sharing.

  11. Carole
    June 29th, 2012

    Hi Katrina. Yes I love Wordle. It makes it really easy to see how prominent your keyword phrases are. Or indeed if you have overdone it.

  12. Marcus Jones
    October 15th, 2012

    Sounds like an interesting idea, I will give this a try and report back. My linked in needs a boost TBH. Who knows what else this tech can be used for? Presidential speeches..?

    Thx & Kindest regards,

    @ #Marquess

  13. valerie tomlin
    May 15th, 2013

    hi Carole,

    thanks for sharing Wordle, as suggested i have used it to improve my Linkedin profile. Is it possible to cut and paste the wordle image?

  14. Carole Seawert
    May 15th, 2013

    Hi Valerie
    The way I do it is to press the print icon and choose ‘pdf’. Once I have saved it as a pdf, I then save it as a jpg which is easy to paste into documents. Slightly long winded but it works.

  15. Carole Seawert
    May 15th, 2013

    Try ctrl P and then choose Adobe PDF from the drop down printer menu. That will save it as a PDF.

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