Writing guest posts on other people’s blogs is a great way of:
- reaching a new audience
- increasing your online profile
- boosting traffic to your site.
You will get the chance to add your author’s bio at the end of your post, with a link back to your site. So, if people like what they have read in your guest post, they may well head on over to your own blog and see what else of interest you have to say.
And the link back to your site has the added advantage that it gives you extra ‘Google juice’. The more respected the blog is that your guest post appears on, the higher quality the link, in Google’s eyes.
Here are five action points for you:
Make a list of the blogs you would like to guest post for. Be bold and aim for those with high levels of traffic.
Jot down some article ideas for these guest posts. They will need to be new articles, written especially for their blog and not a rehash of an old post you have written.
Contact the first person on your list with your article idea and a brief outline of the piece you are proposing. The worst they can say is ‘no’. But they might just say ‘yes’.
Pave the way by posting some valuable comments on their blog first, as a way of introducing yourself. That way, they will see you have something useful to contribute and you will be on their radar.
Tip: Once you have written one or two guest posts, include a link to these to the next people you contact so they can see the quality of your writing and the value you will bring to their blog.
If the blog owner says ‘yes’, write your post and your author bio. If they say ‘no, ask the next person on your list.
When your post appears, don’t forget to promote this on your social media and make sure you reply to any comments that readers may make.
Blogging is a great way to raise your profile and to position you as an expert in your niche. If you want to learn more about how to write blog posts, check out How to Write a Brilliant Blog.
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